Table of Contents
Introduction of Digital Marketing – Getting Started
– So with the introduction of digital marketing all the traditional methods has to extinguish.
Everyone is talking about digital marketing, people are going crazy to learn and understand it, ready to spend a handsome amount of money for it.
Digital marketing has made everything so simple and inexpensive as compared to traditional marketing, that no one today wants to use traditional means to promote their product or services.
With the help of digital marketing, you can access real-time information and can see what is working for you and what is not.
We live in a world where we are connected in every way with each other and the advertising is not the same as it was used to be.
This is because due to a rise in social media platforms and the introduction of digital marketing as it has changed everything with how businesses communicate with their potential customers and the existing one.
Business owners have realized that with an online presence of their business they an achieve more brand awareness and build trust in the eyes of the potential consumers.
Now when you have a introduction to digital marketing, let’s go ahead and exactly know why, introduction is needed!
Why It is Important to Know Introduction of Digital Marketing ?
As of now, we spend more time on our electronic devices laptop, tablet, smartphones, so now we more connected digitally or electronically.
So now through connecting with people is very easy through digital marketing and infact, big companies are spending a huge amount of budget in digital marketing.
So you do not get behind.
According to statistics,
- American people spend about 11 hours each day.
- India has 560 million internet users.
- There 260 million active social media users in India that is huge.
- By 2021, global ecommerce is expected to reach $4.5 trillion, so it’s clear there is huge increase in online promotional activities.
- The average American household has access to more than 10 connected devices. (Statista, 2021)
What is Digital Marketing? - The Simple Definition
Digital marketing is the technique of using the internet and wireless mediums to create awareness, consideration, purchase, and loyalty for a brand or product or service.
Digital marketers uses different digital channels such as search engines, social media platforms etc to help their clients identify and connect with existing and potential customers.
The Digital Marketing Definition
According to Hubspot, a leading inbound marketing software company:
“Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.”
Now when you have understood the Meaning of Digital Marketing.
Let us move one step forward and see what is the scope/types of digital marketing:
Difference between Traditional and Digital Marketing
| Points of Comparison | Traditional Marketing | Digital Marketing |
|---|---|---|
| Meaning | Traditional Marketing refers to the type of marketing in which traditional modes of channels are used for the purpose of marketing communication. | Digital Marketing refers to the type of marketing in which digital modes of channels are used for the purpose of marketing communication |
| Expensive | Traditional Marketing is the more expensive than digital marketing | Digital Marketing is the less expensive than traditional marketing |
| Reach | In traditional marketing the reach is local when compared to digital marketing. | In digital marketing the reach is global when compared to traditional marketing |
| Tracking | In traditional marketing tracking is not possible. | In digital marketing tracking is possible | Mode of Communication | Traditional marketing is a one-way Communication process. | Digital marketing is a two-way Communication process. | Engagement | In traditional marketing engagement is low when compared to digital marketing | In Digital marketing engagement is comparatively high when compared to traditional marketing. | Methods | traditional Marketing includes T.V ads, radio ads, banner/poster ads, sponsorship etc | Digital Marketing includes Search engine optimization (SEO), Social media marketing (SMM), Pay-per-click ads (PPC), Email marketing etc |
Scope/Types of Digital Marketing
What is Social Media Marketing in Digital Marketing?
- Social media marketing demand has grown up quickly in recent times and there is a number of agencies providing service around the web to help their customers with Facebook.
- You can run advertisements on different platforms like Facebook, Instagram, linked, Pinterest etc.
Instagram, Twitter, Pinterest and LinkedIn are some mediums of social network which can be used for marketing efforts even sitting at one end of the world.
Social media marketing means communication can be in a more effective and targeted manner as we have better targeting options. So the introduction of digital marketing has changed the scenarios.
We can use graphic design to become more effective on social media platforms.
There are so many platforms besides Facebook, Instagram, twitter that you can’t even imagine, my suggestion to the youth out there is to start finding alternatives of each and every platform and it is my promise you won’t get disappointed.
What is Search Engine Optimization in Digital Marketing?
- Search engine optimization means the process of changing the visibility of a webpage in the organic listings on SERP (search engine result page).
SEO includes:
1-On Page SEO – It includes:
- Keyword usage or Keyword density
- Meta title
- Meta description
- The appearance of the site
- Internal links
- External links
- Good content
- Low bounce rate
- More engaging factors
- Increasing stick rate
- Sitemap
- Robots.txt file
- Image alt tags and many more factors are which you will learn while you start doing SEO or blogging.
2- Off Page SEO – It includes:
- Link building
- Article submission
- Directory submission
- Social bookmarking
- Blog commenting
- Guest Posting
- Social promotion
- Video marketing
- Podcasting
- Gif Submission
- Do not use BLACK HAT SEO
All these topics will be later covered in the future in search engine optimization module, so be with us!!
If you want to learn more about graphic designing then click
What is Search Engine Marketing in Digital Marketing?
SEO (search engine optimization) is a part of SEM (search engine marketing) but the only difference between the two is SEM also includes paid advertisements models such as PPC.
Search engine marketing is a way to use search engines to promote brands.
PPC models work on Google AdWords in which payment is charged when the ad is clicked and the user has reached the destined place.
You can select other models such as CPC which means cost per click, CPA which means cost per action, CTA which means call to action.
You can choose your bidding strategy like:
- Target CPA
- Target ROAS
- Maximize Conversions
- Enhanced CPC
- Maximize Clicks
- Manual CPC bidding.
All these terms will be briefly explained later in the module, don’t be in a hurry.
Keywords are selected on which advertisers want to show ads on search engines.
You can also select those keywords on which you don’t want to show your ads.
SEM also notices keywords and monitors it.
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What is E-mail Marketing in Digital Marketing?
Email marketing nowadays is less useful but it can be used to collect database and customize it so that email can be sent on the basis of previous actions like purchase or interests.
What is Content Marketing in Digital Marketing?
It means producing or creating content for a targeted audience and publishing it.
Useful for:
- Attracting new potential customers
- Generating Leads
- Increases brand awareness
- Increases customer base
Content marketing helps in attracting new potential customers and transforming them into customers by sharing free good and valuable content.
It increases brand loyalty, brand image, brand identity and also creates a willingness to purchase from the company in the near future.
What is Affiliate Marketing in Digital Marketing?
In affiliate marketing, you are promoting products or services of another company and get commissions for each conversion.
In simple terms, you act like a salesperson of another company.
There are so many affiliate agencies like CJ, Click bank, Tyroo, Vcommission, etc.
Importance of Digital Marketing
Now when you are here, I would like to tell you that you have taken your first step to learn digital marketing.
Congrats!
Let’s see what is the importance of digital marketing:
- For Individuals
- You can switch your job profession.
- Hike in you current job.
- You can start doing freelancing.
- You can become a Influencer of your Industry.
2. For Companies/Businesses/Brands
- You can start a new business like digital marketing agency, SEO agency etc.
- Personal touch with your audience.
- More conversions.
- Better targeting of your potential customers.
What does a digital marketer do?
Digital marketers have different specializations according to their field of interest from the different types of digital marketing above explained, but they work as a team to make a project succeed with their goals. Few of the different departments include:
- A designing team.
- A content writing.
- An SEO team.
- An advertisement for Google and Social media’s.
Is there future in digital marketing?
I would say YES! Definitely there is huge opportunity of jobs in future in digital marketing.
As there are 4.66 billion active internet users worldwide, there is huge chance of good success in this industry.
India in 2020, alone had 700 million internet users across the country. This figure was expected to grow to over 974 million users by the end of 2025.
So what we have learned in the introduction of digital marketing is the meaning of digital marketing and types of digital marketing.
You have also learned the scope of online/digital marketing.
If you have any doubt please post in the comment.
If you like this article, share with your friends and family.
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Search engine optimization- Module 7
Before we get to know what is search engine optimization and how does it work.
Let us know what is search engines, types of search engines and why search engines are significant for business.
Social media optimization-Module 6
So we are going to start social media optimization from social media fundamentals.
SOCIAL MEDIA FUNDAMENTALS INCLUDE:
What is social media?
Initiation of Google analytics- Module 5
In this fifth module of initiation of google analytics, you will learn all about what is google analytics, how to set up account, the structure of google analytics why to use it, types of google analytics report etc.
Initiation of blogging-Module 4
Before we dive into digital marketing, let us know the meaning of blogging and how to use blogging for your business or as a career. A blog…
Meaning of video marketing- Module 3
Meaning of Graphic Design- Module 2
As we now know what is the meaning of the graphic design, how graphic designing works, the definition of graphic, types of graphic design, elements of graphic…
Introduction of digital marketing- Module 1
We must be aware of the history of digital marketing before diving into digital marketing. Nowadays digital marketing is shining like a crystal with growing opportunities…
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