Initiation of blogging-Module 4

Meaning of blogging

It is very important to know blogging and its meaning and how to use blogging for your business or as a career.

A blog is an up-to-date webpage displaying information in reverse chronological order with the most recent post at the top.

For example- shoutmeoutloud,shopify blog,guidingtech etc.

Blogging is the art of writing articles on a specific topic on the website published on the world wide web.

“A blog is a channel where you share your thoughts. – Neil Patel

Benefits of blogging

• You can start a new business.
• It helps in personal branding.
•  Keeps you up-to-date in your area of interest.
• Get more clients or customers to the existing business.
• It helps in SEO(each quality blog post helps in getting traffic from search).
• Improve your writing capabilities.
• Start selling digital products.
• Start selling products.
• Start doing affiliate marketing.
• Good for business blogs.
• Become an influencer in your industry.
• Blogging can be a great source of income.
• It will help in networking with other people of your industry.
• You can gain popularity.
• You can choose a niche and can become a niche blogger.
• Earn more exposure
• Collect emails.

Types of blogging

1-Personal blog

When blogging was started in the late ’90s, the first type of blogger appeared was the online diary bloggers.

The personal blog does not focus on a specific topic or a specific audience.

In a personal blog, people share their inner feelings, experience, thoughts etc online with an audience.

Today bloggers can use Blogger, WordPress, Tumblr, and similar networks to start a blog in less time and can start sharing with the world.

To become a successful personal blogger too

The first thing a personal blogger must do is to find others who share their area of interest which helps in building a community. Once you have found them, start commenting on their blogs and connecting with them on social media. As you grow your interactions with other personal bloggers, they will begin to engage with your blog posts.

Examples of personal are Lifestalker.com, khagta.com etc.

2-Business blog

A business blogger is a person who blogs about his own business or a company he/she works for or are specialized in.

It includes content like industry updates, expert advise and company news.

A business blog is used to fulfill organizational goals.

It is also called a corporate blog.

The main goal is to get more exposure, traffic, and more customers, from the high-quality content which you provide to customers.

A business blog will only write about those topics which will attract potential customers.

To become a successful business blogger too

The first thing a business blogger must do is to attract the readers that will register to their email list, deposit a lead form, or make a purchase.

The best path to build a community for a business blog is to recognize those potential people who are likely to become customers of your business and create good content that they would find interesting and engaging.

3- Professional blog

A professional blogger is a person who chooses blogging as a career and to earn money by their blogging efforts.

They do not blog for pastime but as a full-time job.

The professional bloggers use a variety of monetization strategies like by promoting other product on a commission basis, creating digital products and services, selling display ads and Google Adsense.

To become a successful professional blogger

The first thing a professional blogger must do to become successful is to choose his monetization goals.

Those who wish to make money through advertising will need a lot of traffic from an audience interested in a particular topic.

He can become an affiliate for others and promote their business and earn when they purchase.

Initiation of blogging-Module 4