Initiation of Google analytics-Module 5

Initiation of google analytics

Before knowing, initiation of google analytics let us know what is WEB ANALYTICS?

Web analytics is the evaluation, collection, and analysis of data of a website. It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website.

The use of web analytics is to attract new visitors and to existing visitors for goods and services of a website.

It tells us about the performance of a website.

The primary objective is to give a better experience of the website to the user/visitors.

Google analytics is a free web analytics service, provided by Google is the evaluation, collection, and analysis of data of a website. It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website.

Importance of web/google  analytics

  • To monitor web traffic visitors
  • Identify errors.
  • Make improvements by correcting the errors.
  • Finding out proper keywords
  • To find out the behavior patterns

How to setup google analytic account:

1-Search google analytic on a search engine.

2-Click on the sign-up button

3-Choose your Account name

4-Website URL

5-Select industry type in which you are

6-Select time zone

7-Click get tracking id

8- Install the unique tracking code on your website.

Initiation of Google analytics-Module 5

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