Introduction of digital marketing

Introduction of Digital Marketing nbsp - So with the introduction of digital marketing all the traditional methods has to nbsp extinguish Everyone is talking about digital marketing people are going crazy to learn and understand it ready to spend a handsome amount of money for it Digital marketing has made everything so simple and inexpensive as compared to traditional marketing that no one today wants to use traditional means to promote their product or services With the help of digital marketing you can access real-time information and can see what is working for you and what is not We live in a world where we are connected in every way with each other and the advertising is not the same as it was used to be This is because due to a rise in social media platforms and the introduction of digital marketing as it has changed everything with how businesses communicate with their potential customers and the existing one Business owners have realized that with an online presence of their business they an achieve more brand awareness and build trust in the eyes of the potential consumers WHY INTRODUCTION OF DIGITAL MARKETING nbsp As of now we spend more time on our electronic devices laptop tablet smartphones so now we more connected digitally or electronically nbsp So now through connecting with people is very easy through digital marketing and infact big companies are spending a huge amount of budget in digital marketing So you do not get behind According to statistics American people spend about 11 hours each day India has 560 million internet users There 260 million active social media users in India that is huge WHAT IS DIGITAL MARKETING - The Simple nbsp Definition of Introduction of Digital Marketing nbsp Digital marketing is the technique of using the internet and wireless mediums to create awareness consideration purchase and loyalty for a brand or product or service According to Hubspot a leading inbound marketing software company Marketing has always been about connecting with your audience in the right place and at the right time Today that means you need to meet them where they are already spending time on the internet Now when you have understood the definition of Introduction of Digital Marketing Let us move one step forward and see what digital marketing includes What is Social Media Marketing in Introduction of Digital Marketing Social media marketing demand has grown up quickly in recent times and there is a number of agencies providing service around the web to help their customers with Facebook You can run advertisements on different platforms like Facebook Instagram linked Pinterest etc Instagram Twitter Pinterest and LinkedIn are some mediums of social network which can be used for marketing efforts even sitting at one end of the world Social media marketing means communication can be in a more effective and targeted manner as we have better targeting options So the introduction of digital marketing has changed the scenarios We can use graphic design to become more effective on social media platforms There are so many platforms besides Facebook Instagram twitter that you can t even imagine my suggestion to the youth out there is to start finding alternatives of each and every platform and it is my promise you won t get disappointed What is Search Engine Optimization in Introduction of Digital Marketing Search engine optimization means the process of changing the visibility of a webpage in the organic listings on SERP search engine result page SEO includes 1-On Page SEO - It includes Keyword usage or Keyword densityMeta titleMeta descriptionThe appearance of the siteInternal linksExternal linksGood contentLow bounce rateMore engaging factorsIncreasing stick rateSitemap and many more factors are which you will learn while you start doing SEO or blogging 2- Off Page SEO - It includes Link buildingArticle submissionDirectory submissionSocial bookmarkingBlog commentingGuest PostingSocial promotionVideo marketingDo not use BLACK HAT SEOAll these topics will be later covered in the future in search engine optimization module so be with us If you want to learn more about graphic designing then clickWhat is Search Engine Marketing in Introduction of Digital Marketing SEO search engine optimization is a part of SEM search engine marketing but the only difference between the two is SEM also includes paid advertisements models such as PPC Search engine marketing is a way to use search engines to promote brands PPC models work on Google AdWords in which payment is charged when the ad is clicked and the user has reached the destined place You can select other models such as CPC which means cost per click CPA which means cost per action CTA which means call to action You can choose your bidding strategy like Target CPATarget ROASMaximize ConversionsEnhanced CPCMaximize ClicksManual CPC bidding All these terms will be briefly explained later in the module don t be in a hurry Keywords are selected on which advertisers want to show ads on search engines You can also select those keywords on which you don t want to show your ads SEM also notices keywords and monitors it SUBSCRIBE US What is E-mail Marketing in Introduction of Digital Marketing Email marketing nowadays is less useful but it can be used to collect database and customize it so that email can be sent on the basis of previous actions like purchase or interests What is Content Marketing in Introduction of Digital Marketing It means producing or creating content for a targeted audience and publishing it Useful for Attracting new potential customersGenerating LeadsIncreases brand awarenessIncreases customer baseContent marketing helps in attracting new potential customers and transforming them into customers by sharing free good and valuable content It increases brand loyalty brand image brand identity and also creates a willingness to purchase from the company in the near future What is Affiliate Marketing in Introduction of Digital Marketing In affiliate marketing you are promoting products or services of another company and get commissions for each conversion In simple terms you act like a salesperson of another company There are so many affiliate agencies like CJ Click bank Tyroo Vcommission etc THAT S A WRAPSo what we have learned in the introduction of digital marketing is the meaning of digital marketing and types of digital marketing If you have any doubt please post in the comment If you like this article share with your friends and family Meaning of Graphic Design- Module 2Meaning Of Graphic DesignGraphic design is a simple process of visual communication through the effective use of typography color size images textures etc Graphic designers can use symbols texts or images to convey a message or idea It requires brainstorming and then developing an idea after that make it happen CONTINUE READINGMeaning of video marketing- Module 3Meaning of video marketing The meaning of video marketing is very simple it means using videos to promote your brand products or services Video marketing gives a quick overview without over-powering them with text CONTINUE READINGInitiation of blogging-Module 4Blogging and its meaning It is very important to know blogging and its meaning and how to use blogging for your business or as a career A blog is an up-to-date webpage displaying information in reverse chronological order with the most recent post at the top For example- shoutmeoutloud shopify blog guidingtech etc Blogging is the art of writing articles on a specific topic on the website published on the world wide web CONTINUE READINGInitiation of Google analytics- Module 5Initiation of google analyticsBefore knowing initiation of google analytics let us know what is WEB ANALYTICS Web analytics is the evaluation collection and analysis of data of a website It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website The use of web analytics is to attract new visitors and to existing visitors for goods and services of a website It tells us about the performance of a website CONTINUE READINGSocial media optimization-Module 6Social media fundamentalsSo we are going to start social media optimization from social media fundamentals SOCIAL MEDIA FUNDAMENTALS INCLUDE What is social media It is an online interaction platform websites or applications where people users create and share content with each other Content Videos Pictures Links Thoughts Reviews Information etc CONTINUE READINGSearch engine optimization- Module 7WHAT IS SEARCH ENGINE OPTIMIZATION AND HOW DOES IT WORK Before we get to know what is search engine optimization and how does it work Let us know what is search engines types of search engines and why search engines are significant for business CONTINUE READINGBlogging tips and tricksBLOGGING TIPS AND TRICKSSo today we will discuss blogging tips and tricks I hope this article helps you in starting your own blogging journey Do blogging about your passion-If you want to start blogging and then do blogging about your passion or the field you have interest in it will make it easier for you to write and you will not get bored and your interest would always be high CONTINUE READING

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