Introduction of digital marketing

Introduction of Digital Marketing - So with the introduction of digital marketing all the traditional methods has to extinguish. Everyone is talking about digital marketing, people are going crazy to learn and understand it, ready to spend a handsome amount of money for it. Digital marketing has made everything so simple and inexpensive as compared to traditional marketing, that no one today wants to use traditional means to promote their product or services. With the help of digital marketing, you can access real-time information and can see what is working for you and what is not. We live in a world where we are connected in every way with each other and the advertising is not the same as it was used to be. This is because due to a rise in social media platforms and the introduction of digital marketing as it has changed everything with how businesses communicate with their potential customers and the existing one. Business owners have realized that with an online presence of their business they an achieve more brand awareness and build trust in the eyes of the potential consumers. Now when you have a introduction to digital marketing, let's go ahead and exactly know why, introduction is needed! Why It is Important to Know Introduction of Digital Marketing ? As of now, we spend more time on our electronic devices laptop, tablet, smartphones, so now we more connected digitally or electronically. So now through connecting with people is very easy through digital marketing and infact, big companies are spending a huge amount of budget in digital marketing. So you do not get behind. According to statistics, American people spend about 11 hours each day. India has 560 million internet users. There 260 million active social media users in India that is huge. What is Digital Marketing? - The Simple Definition Digital marketing is the technique of using the internet and wireless mediums to create awareness, consideration, purchase, and loyalty for a brand or product or service. According to Hubspot, a leading inbound marketing software company: “Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.” Now when you have understood the Meaning of Digital Marketing. Let us move one step forward and see what is the scope of digital marketing: What is Social Media Marketing in Digital Marketing? Social media marketing demand has grown up quickly in recent times and there is a number of agencies providing service around the web to help their customers with Facebook. You can run advertisements on different platforms like Facebook, Instagram, linked, Pinterest etc. Instagram, Twitter, Pinterest and LinkedIn are some mediums of social network which can be used for marketing efforts even sitting at one end of the world. Social media marketing means communication can be in a more effective and targeted manner as we have better targeting options. So the introduction of digital marketing has changed the scenarios. We can use graphic design to become more effective on social media platforms. There are so many platforms besides Facebook, Instagram, twitter that you can't even imagine, my suggestion to the youth out there is to start finding alternatives of each and every platform and it is my promise you won't get disappointed. What is Search Engine Optimization in Digital Marketing? Search engine optimization means the process of changing the visibility of a webpage in the organic listings on SERP (search engine result page). SEO includes: 1-On Page SEO - It includes: Keyword usage or Keyword density Meta title Meta description The appearance of the site Internal links External links Good content Low bounce rate More engaging factors Increasing stick rate Sitemap and many more factors are which you will learn while you start doing SEO or blogging. 2- Off Page SEO - It includes: Link building Article submission Directory submission Social bookmarking Blog commenting Guest Posting Social promotion Video marketing Do not use BLACK HAT SEO All these topics will be later covered in the future in search engine optimization module, so be with us!! If you want to learn more about graphic designing then click What is Search Engine Marketing in Digital Marketing? SEO (search engine optimization) is a part of SEM (search engine marketing) but the only difference between the two is SEM also includes paid advertisements models such as PPC. Search engine marketing is a way to use search engines to promote brands. PPC models work on Google AdWords in which payment is charged when the ad is clicked and the user has reached the destined place. You can select other models such as CPC which means cost per click, CPA which means cost per action, CTA which means call to action. You can choose your bidding strategy like: Target CPA Target ROAS Maximize Conversions Enhanced CPC Maximize Clicks Manual CPC bidding. All these terms will be briefly explained later in the module, don't be in a hurry. Keywords are selected on which advertisers want to show ads on search engines. You can also select those keywords on which you don't want to show your ads. SEM also notices keywords and monitors it. SUBSCRIBE US!! What is E-mail Marketing in Digital Marketing? Email marketing nowadays is less useful but it can be used to collect database and customize it so that email can be sent on the basis of previous actions like purchase or interests. What is Content Marketing in Digital Marketing? It means producing or creating content for a targeted audience and publishing it. Useful for: Attracting new potential customers Generating Leads Increases brand awareness Increases customer base Content marketing helps in attracting new potential customers and transforming them into customers by sharing free good and valuable content. It increases brand loyalty, brand image, brand identity and also creates a willingness to purchase from the company in the near future. What is Affiliate Marketing in Digital Marketing? In affiliate marketing, you are promoting products or services of another company and get commissions for each conversion. In simple terms, you act like a salesperson of another company. There are so many affiliate agencies like CJ, Click bank, Tyroo, Vcommission, etc. Importance of Digital Marketing Now when you are here, I would like to tell you that you have taken your first step to learn digital marketing. Congrats! Let's see what is the importance of digital marketing: For Individuals You can switch your job profession. Hike in you current job. You can start doing freelancing. You can become a Influencer of your Industry. 2. For Companies/Businesses/Brands You can start a new business like digital marketing agency, SEO agency etc. Personal touch with your audience. More conversions. Better targeting of your potential customers. Introduction of Digital Marketing : Conclusion So what we have learned in the introduction of digital marketing is the meaning of digital marketing and types of digital marketing. You have also learned the scope of online/digital marketing. If you have any doubt please post in the comment. If you like this article, share with your friends and family. Search engine optimization- Module 7 Before we get to know what is search engine optimization and how does it work. Let us know what is search engines, types of search engines and why search engines are significant for business. CONTINUE READING Social media optimization-Module 6 So we are going to start social media optimization from social media fundamentals. SOCIAL MEDIA FUNDAMENTALS INCLUDE: What is social media? CONTINUE READING Initiation of Google analytics- Module 5 In this fifth module of initiation of google analytics, you will learn all about what is google analytics, how to set up account, the structure of google analytics why to use it, types of google analytics report etc. CONTINUE READING Initiation of blogging-Module 4 Before we dive into digital marketing, let us know the meaning of blogging and how to use blogging for your business or as a career. A blog… CONTINUE READING Meaning of video marketing- Module 3 Animated video is the present and future of video marketing. You are in the right place if you want to learn how to make an animated…CONTINUE READING Meaning of Graphic Design- Module 2 As we now know what is the meaning of the graphic design, how graphic designing works, the definition of graphic, types of graphic design, elements of graphic… CONTINUE READING Introduction of digital marketing- Module 1 We must be aware of the history of digital marketing before diving into digital marketing. Nowadays digital marketing is shining like a crystal with growing opportunities… CONTINUE READING

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