Social media optimization-Module 6

Social media fundamentals

So we are going to start social media optimization from social media fundamentals.


What is social media?

It is an online interaction platform (websites or applications) where people(users) create and share content with each other.

Content=Videos, Pictures, Links, Thoughts, Reviews, Information etc.


Social media optimization (SEO) is similar to search engine optimization (SEO)  because the goal is to drive traffic to your website.

Some of the most popular social media websites are Facebook, Instagram, Youtube, Twitter, LinkedIn, Tumblr, Reddit, SnapChat, Whatsapp, Pinterest etc.


What are the TOP social media activities?

Likes, share, comments,tweet,retweet,follow,post,reactions.

  • Pictures get 44% more interaction.
  • Video clips get 20% more interaction.
  • Participation(join,follow,discussion) gets 32%.
  • Opinions get 26% engagement.
  • Link to articles gets 26% engagement.
  • Link to other websites gets 21% engagement.
  • Status of update of what people feeling get 19% engagement.
  • Status of update of what and how people do get 26% engagement.
  • Social media optimization-Module 6