There are a lot of SEO professionals/ site owners asking one common question!
Whether the title change made on August 17th has any impact on rankings.
The answer is no!
Google changing titles on search results have zero impact on rankings..
Google is generating new titles for webpages but not for ranking purposes.
On Saturday, John Mueller clarified himself that the title changes which they are making in the search results have no effect on rankings.
Check yourself 🙂
No
— 🍌 John 🍌 (@JohnMu) August 28, 2021
Kevin Indig asked
“If Google rewrites my title, does it take keywords in the title into account when it measures the relevance of a page based on the new or old title?”
John said “no” as you can see above. John then added it later. “This is purely a display change. This is not meant to change rankings. It’s easier to separate things out for testing.”
He further answered this by saying “This just changes the displayed titles, it doesn’t change ranking or takes anything different into account.
This is purely a display change. This is not meant to change rankings. It’s easier to separate things out for testing. That said, we make ranking changes all the time too, so I wouldn’t assume you won’t see ranking changes, it’s just that they’re not due to this :).
— 🍌 John 🍌 (@JohnMu) August 29, 2021
Table of Contents
What Extra We Must Know About Google Titles Changes Impact on Rankings
This means the titles you write may still be taken into consideration by Google when it ranks in search results.
So, don’t stop optimizing your titles just because they may generate differently in the search results.
If your clickthrough rates have dropped, you can use a third-party tools/ go check manually on Google using (site:domainname) to check whether Google has changed your titles or not and if it did, it will be worthwhile shot to experiment with a new title.
If, on the other hand, your clickthrough rates have improved, you must take a note of how Google changed your title for future reference.
Share your comments what you feel about this google changes titles impact on rankings update.
And did you saw any big changes in your titles?
