The Google July core update 2021 has started rolling out from 1st June.
This is the second part of the June core update and is a global rollout, which means it is not specific to any region, language or website category.
The purpose of these updates is to get better at evaluating content and deciding which pages serve best to the user search queries.
This update will take one-two weeks to complete
The announcement: What Google said:
The July 2021 Core Update has begun. More here: https://t.co/ZIwl5lsLan
— Google SearchLiaison (@searchliaison) July 1, 2021
June core update: Earlier Google released a core update on June 2, 2021 and stated “some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update.
The June 2021 core update completed rolling out on June 12, 2021.
The Google July Core Update Impact
The broad core updates impact the entire search engine from web search results to video search results.
Where did you go wrong?
The actual reason for the drop in organic ranking is not because your website has violated webmaster guidelines, SEO issues etc but the answer is simple, Google has got better at finding correct results for the search query.
Google updates itself through rolling out broad core updates, which makes the search engine better understand user search intent, what web pages are about and how those pages are relevant to user search queries
How To Fix From Core Updates?
Don’t act too quickly because the core updates take about two weeks to roll out.
During the initial days, you might see significant fluctuations, so don’t panic.
Wait until the core update is done rolling out before making any big decisions about changing your website – unless you are doing something that violates Google guidelines and you need to fix it.
Be patient and monitor your organic rankings until 15th June.
If you still see drop in organic rankings then follow the below mentioned steps:
- Use the Guidelines Provided by Google to Look for Inadequacies in Your Site:
Read Google’s Search Quality Raters Guidelines to deepen your understanding on Google’s standards for a high quality, useful website.
You can also go through this link https://ignitevisibility.com/78-seo-tips-quality-rater-guidelines/ to better quickly understand this post.
- Improve your Site’s E-A-T:
E-A-T stands for “Expertise, Authority and Trust”.
Google uses this EAT in its Search Quality Evaluator Guidelines.
Improve EAT score and you will be easily recovered from the july core update.
- Increase your trust signals:
One way you can increase your trust signals is by improving your EAT score.
Other than that certifications, awards etc can help you increase your trust signals.
- More guidance on building high-quality sites:
Google published a blog long time ago, https://developers.google.com/search/blog/2011/05/more-guidance-on-building-high-quality
where they cleared explained that their goal is increase rankings of high-quality sites by reducing low-quality content.