Google's Confirmed Anti Spam Update Part 2
As promised by Google, the part 2 of the anti spam update has been rolled out on the 28th of June and conclude on the respective day.
As explained in my earlier post, these are 1 day updates..
Google said: “The second part of our spam update has begun today, and it will also conclude later today unless we share otherwise,”.
The announcement: Here is Google’s two part announcement:
The second part of our spam update has has begun today, and it will also conclude later today, unless we share otherwise.
— Google SearchLiaison (@searchliaison) June 28, 2021
How Google with Spam
Google shared an interesting post on the Google Search Central Blog, How we fought Search spam on Google in 2020, where they have completely explained how they fight against the spam, read this blog if you haven’t yet!
Impact of the Google Spam Update
The whole spam update will impact both parts of web results and image results in the SERPs, Danny Sullivan of Google told us.
Why should we care
If you notice any ranking changes today or tomorrow, it might be related to this spam update, so kindly ensure your site is following Google’s rules and guidelines.
This was a global release which will impact both the web and images results, so if you see any drop in ranking from 23rd to 30th june, it might be related to spam related efforts.
Avoid Spam Activities Which Are As Follows:
This is a list that concerns Google Spam:
- Autogenerated content from tools
- Unoriginal content/Duplicate content
- Link schemes
- Hidden text or links in webpages
- Doorway pages
- Abusing structured data
- Scraped content
How To Protect Your Site From Anti Spam Update
To protect your site from these kind of algorithm updates, you have to follow the below mentioned solutions:
- Upgrade your firewall
- Use captcha
- Monitor backlinks and remove spammed links