The Best Social Media Do’s and Don’ts in SMO in Digital Marketing!

The Social Media DO’S

1- Accurate Complete Social Profiles – 

Wherever you create a profile, always keep one thing in mind, give all the information it is asking and should be correct.

2- Consistency in social profiles is a must – 

Now, this is something you should never forget to do, social accounts which you create on different sites, always give the same information in every social profile.

3-Interact with your audience – 

Now, creating accounts and providing won’t help, unless you start interacting with your audience. Give a reply to queries, this is build authority in your industry.

4- Right content should be shared – 

Now when you can interact with your audience when you share the right piece of content with your audience and they can relate with it.

5- Visual posts must be engaging – Posts with appealing visuals increases engagement. Videos and photos are best for engagement.

6- Solve problems – 

Building authority in social media is a tough thing but not impossible. Start solving the problems of people/audience and this will automatically give you likes and followers in the long run.

The Social Media Don’ts

1- Don’t overshare your content – 

When you are sharing content with your audience you must know the frequency of it. On Facebook 1 to 3 posts in a day is sufficient, On Twitter 3 to 4 posts and On Instagram 1 to 2 posts in a day.

2- Don’t overuse Hashtags –

 Hashtags boost your organic reach, so use it wisely. Don’t overuse hashtags otherwise you can get yourself blocked. On Facebook and Instagram try not to use more than 15 hashtags at maximum.

3- Don’t be inactive – 

Inactiveness is not accepted in social accounts. If your profile is active there are more chances of getting visibility. Consistency is the key.

4- Don’t just self promote all the time – 

Remember don’t just promote yourself all the time. Sharing information in the right manner. Present yourself as an expert.

Never ask your followers to like or retweet, if they are doing it let them do.

5-Don’t ignore comments and questions – 

If someone from an audience has asked you a question or made a comment, never ignore it. Always reply to them, let them know what you are doing for them.

Why should you do SMO in Digital Marketing? 

Now you must be thinking why do we do social media optimization in digital marketing? Is it necessary? My answer is one word YES!

1-Strong online presence – 

The first benefit of doing SMO in digital marketing is that you can make your social presence stronger than your competitor by engaging and posting regularly.

2-Increase in reach –

If you do posting regularly then it is obvious your posts get more organic reach.

3-Rise in traffic – 

If you have an increase in reach then this will benefit your website. You can observe massive traffic coming from social media channels like Facebook, twitter or Instagram.

4-Leadership – 

A strong online presence will give your audience an impression of a leader and this is AWESOME for your brand.

5-Authority – 

Through leadership, you get the authority and it means POWER. When you have built a strong online presence with leadership, this will help you.. HOW??

The consumer will you choose over your competitors, they will believe you!! What you are doing is right!!

6-Reputation – 

Through a good SMO in digital marketing you can increase your reputation in the market and in the eyes of the consumer. HOW?? Share information with them, and make them aware of what is happening in your industry.

7-Backlinks – 

Now, this is important, a good SMO in digital marketing can give you backlinks. Remember, Quality Backlinks is the king!!