What is video marketing

What is video marketing


What is video marketing means simple, it means using videos to promote your brand products or services.

Video marketing gives a quick overview without over-powering them with text.


  • Customers prefer watching videos
  • Acts like a tool to improve customer engagement.
  • Videos get more visibility on search engines.
  • Easily available on social media platforms.
  • Videos help in increasing conversion.


80% of the online traffic will be through 2019 by videos.

85%  of the people are more likely to buy after watching video on the landing page.

94% of mobile users share videos with each other.

72% of the marketers report that video converts better than any other medium.

Homepage videos have shown an increase in 32% of the conversion.


1-Explainer videos

2-Promotional videos

3-Tutorial videos

4-Live videos




8-Behind the scenes videos


Here’s a breakdown of different types of videos and to know have a proper understanding of the exact meaning of video marketing.

1-Explainer videos
In today’s world explainer video has amazing opportunities.
You must have seen videos with a voice-over explaining the stats, data and more?
These are very popular nowadays and are a perfect way to get more viewers and explain difficult concepts.

An explainer video is a short animated video to educate people and they’re telling about themselves in a short tales stories form.

It helps in telling the features and benefits of your product.

Explainers can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications.

It is an engaging and entertaining way to reach a specific goal for a product or service.

With the help of good visuals, it helps viewers to learn how a company’s product or service will help them in need.

2-Promotional videos

A promotional video is a method to promote the products and services of your business and it helps in awareness of the business.

A promotional video will create curiosity among the customers about your products and services.

A survey says that people give more priority to videos than text.

With the help of social media platforms like Facebook, Youtube etc millions of people can be reached in almost no time.

3-Tutorial videos
A tutorial video can be useful to tell the viewers

How to use the product?

When to use the product?

How to best use the product?

This tutorial video will guide a step-by-step procedure to use the product.

This type of video is useful when product use is complex.



Interviews can help to encourage conversation between sides or showcase a special guest or influencer.

If you are creating videos featuring guest experts, for instance, you can always re-use the audio and market it as a podcast.

4-Live video

It is the best chance to get up close and personal with your audience, and it works well on social channels in particular.

Viewers are more engaged with live video and have a high rate of streams and engagement.

People interact 9 times more with live videos than other videos.

5-Testimonials/reviews video

Having social proof is a must on your website to improve credibility.

Testimonial videos can be used to create an impact on the audience’s mind and can create a social presence.

People tend to be testimonial video more than a traditional video.

Just show your happy and satisfied customers.

It can be a versatile way to promote your products or services.

It will build trust factor and credibility in the mind of the audience.

Try to find out real stories.

Product reviews can be given by the people who have used it and it will give an effective impact on the minds of the audience.


If you can find people in your industry looking to boost their social following, this can be a great way of essentially getting free advertising.

Doing this can also help you to find out information about the product if the people doing the video reviews have a lot of engagement and comments.

So in a sense, it can function like market research.

See the video below so you can know it better.


A video blog is basically a person standing in front of the camera and sharing his/her experiences based on a specific topic or thoughts.

There can be different types of Vloggers like Food Vlogger, Adventure vlogger, Travel vlogger etc.

So companies can choose which type of Vlogger can suit and tie-up with him.

This will help in influencing the Vlogger audience and create a large base audience for the company.


Seminars over the web are called webinars.

Webinars can be used to teach the interested folks via smartphones or laptop using video conferencing.

The webinar is a web-lecture or web-workshop or web-presentation over the web to the online audience.

8-Behind the scenes

These are the scenes that never go public, so revealing this thing will have a positive impact on the viewers.



I hope was comprehensive enough to explain you the what is video marketing

What is video marketing, in short, is videos that are created to promote products or services.

So we can conclude that  it is important to know the What is video marketing, to promote products or services in a uniquely and engaging way.

You can create different types of videos according to your need and promote them on different social media platforms like Facebook, Youtube etc, will create a good response in no time. 

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What is video marketing
Article Name
What is video marketing
What is video marketing means simple, it means using videos to promote your brand products or services. Video marketing gives a quick overview without over-powering them with text.
yugam mehta

Yugam Mehta

I am a certified digital marketer and I am running my website digiaaj.com and giving digital marketing services.

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