Google has confirmed a new rollout of a spam-related algorithm update on October 19, 2022.
This update came after 11 months, but no exact details were shared about this update, unlike the “link spam update”.
Google has named this update as “October 2022 spam update”.
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Officially Announcement on October 2022 Spam Update
Google announced through its twitter official account about the october 2022 spam algorithm update.
Today we released the October 2022 spam update. Find out more about spam updates at https://t.co/XthD5GF06M . We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfvo3J
— Google Search Central (@googlesearchc) October 19, 2022
Google has also updated about this update on its official search rankings update page.
Google has said this is a global update which means it will target all the languages over the search result.
The rollout will take several days to complete.
What are spam updates? Google wrote:
While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work.
When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system.
From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those.
Sites that violate our policies may rank lower in results or not appear in results at all.
Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
Quick Facts on Google October 2022 Spam Update
Name of the Update: Google October 2022 Spam Update
Launched Date: October 19, 2022 at around 11 am ET
Rollout Time: It will take several days to fully roll out
Targets: It enhances Google’s spam detection methods, according to Google, “Sites that violate our policies may rank lower in results or not appear in results at all.”
Penalty: This update will penalize spam techniques that are against Google’s spam policies.
Recover: If you got hit by this update, comply with Google’s spam policies.
What's The Benefit of Update?
Google releases spam updates, in order to maintain the quality of its search results.
The purpose of spam updates is to enhance Google’s automated systems, which are always working in the background to find spam in search results.
Spam updates also target websites that attempt to rank in search results by pretending to be highly relevant pages.
What To Do If You Got Hit?
This spam update may have impacted you if you observe significant ranking or traffic changes in your organic Google search results.
Spam updates only target specific guideline violations. Google did not say whether this was links, content or other forms of spam, but rather just said it is spam-related in general.
So, I would say start evaluating from every perspective.
SEMrush Tracking Tool
Even the semrush sensors are not showing any spikes from 19 to 21st October.
In short, so far, the rankings as a whole did not move so much.
Conclusion
It’s too early to come on conclusions as Google itself said that it might take several days to rollout.
So, it’s better to just, wait and watch if you are not seeing much impact of this update on your website.
