The Google October 2022 spam update started on October 19th and was done rolling out on October 21st.
Simply, putting the update took less than 48 hours to get completely rolled out.
That was fast, the previous spam update also known as link spam update took around 8 days to complete.
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Officially Announcement on October 2022 Spam Update
Google quietly updated its search updates page adding “Released the October 2022 spam update.
This update is global and affects all languages.
The rollout was complete as of October 21, 2022.“
What are spam updates? Google wrote:
While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work.
When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system.
From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those.
Sites that violate our policies may rank lower in results or not appear in results at all.
Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
Quick Facts on Google October 2022 Spam Update
Name of the Update: Google October 2022 Spam Update
Launched Date: October 19, 2022 at around 11 am ET
Rollout Time: It will take several days to fully roll out
Targets: It enhances Google’s spam detection methods, according to Google, “Sites that violate our policies may rank lower in results or not appear in results at all.”
Penalty: This update will penalize spam techniques that are against Google’s spam policies.
Recover: If you got hit by this update, comply with Google’s spam policies.
SEMrush Tracking Tool
Even the semrush sensors are not showing any spikes from 19 to 21st October.
Simply saying, so far, the rankings as a whole did not see much volatility.
Conclusion
Spam updates target specific Google guideline violations, so
it’s time to analyze your rankings on SERPs and if you are seeing a drastic drop, then I think you got hit by this update.
Start evaluating from every perspective especially from content point of view.
