History of digital marketing

HISTORY OF DIGITAL MARKETINGWe must be aware of the history of digital marketing before diving into digital marketing Nowadays digital marketing is shining like a crystal with growing opportunities and no one want to miss these opportunities as they believe it will provide a boost to their business So now there are more than 170 million people who are using social media daily and the digital marketers are trying to get the attention of these people for various reasons like brand awareness engagement etc The WEB 1 0The digital era began with the internet and the web 1 0 platform in the early 1990s These were a simple static website No interaction was possible so you could only get the desired information but no sharing was possible HISTORY OF DIGITAL MARKETING 1Then in the year 1993 first banner ad ever which was a rectangle purchased by AT amp T on HOTWIRED COM The ad space was purchased for 30 000 for the period of three months Around 44 percent of the people clicked on it This is marked as the beginning of the new era of digital marketingHISTORY OF DIGITAL MARKETING 2In the year 1995 Yahoo search engine was launched and people started using it to find information on the web HISTORY OF DIGITAL MARKETING 3Next major step was in the year 1996 when in the banner ad industry was the launch of Double click Double click was an online ad service providing agency Double click also launched DART dynamic advertising and reporting technique which was useful for advertisers to track the number of clicks and optimize their ads It was the first ever reporting platform for banner ads to track banner ads were launched The price they charge for advertising on their network was based on cost per thousand impressions CPM This how the CPM cost per mile model came into existence Doubleclick was also generating revenue from the email marketing services they provided HISTORY OF DIGITAL MARKETING 4In the year 1996 small searches were also launched like HotBot Alexa and Looksmart HISTORY OF DIGITAL MARKETING 5In the year 1997 the first ever social site was launched called sixdegrees com that lasted from 1997 to 2000 HISTORY OF DIGITAL MARKETING 61997 popup ads took over the internet It is a type of online advertising It used to appear or pop up suddenly on the user screen like a small window HISTORY OF DIGITAL MARKETING 7In the year 1998 google the search engine was born Over the years it has become worldwide popular and it started penalizing those sites which were doing keyword stuffing and irrelevant backlinks It has given many updates over the years like google panda update Google Penguin update Google Hummingbird update google mobile-friendly update google EMD exact match domain update etc And presently it has 5 billion searches per day Presently Google also has an upper hand in the mobile search market share with 53 percent HISTORY OF DIGITAL MARKETING 8 i In the year 1998 Microsoft launched MSN MSN was a web portal It was a messenger service provided by Microsoft It provides applications for windows and mobile devices ii Yahoo web search was launched HISTORY OF DIGITAL MARKETING 9 i In the year 2000 Google launched Google AdWords with 350 advertisers Adwords is an online advertising platform created by Google Nowadays google AdWords is a major tool for digital marketers to improve businesses Google earns 95 percent of its revenue from advertising Display campaign of google reaches 80 percent of global internet users The average click-through rate is 7 94 percent for an ad in the first position ii In the year 2000 small search engine were wiped out HISTORY OF DIGITAL MARKETING 10In the year 2001 the first ever mobile campaign was launched of universal studios HISTORY OF DIGITAL MARKETING 11In the year 2002 LinkedIn was launched It has more than 590 million users The monthly active users are around 260 million It has 61 million senior levels influencers It has 56 percent male and 44 percent female users An average user of LinkedIn spends only 17 minutes in a month on it HISTORY OF DIGITAL MARKETING 12 i In the year 2003 Wordpress was launched and also myspace was launched It is open-source software It is free Wordpress has 27 percent of all websites It is dominating the CMS market with 76 percent of the market share It has more than 50 000 free plugins ii Google adsense was launched in 2003 It is a service provided by Google where a different type of advertisements is shown on the platform of its publishers Presently google adsense only 32 percent of the revenue and give 68 percent to its publishers Presently its earning is more than 15 billion HISTORY OF DIGITAL MARKETING 13 i In the year 2004 Gmail was launched and Google went public more than 1 5 billion users ii In the year 2004 Facebook went live And today Facebook has 270 million fake profiles The average time spent on Facebook by a user is 57 minutes Daily active users of Facebook is around 1 1 billion HISTORY OF DIGITAL MARKETING 14In the year 2005 youtube was launched and fulfilled the gap between creating and sharing And today in 2019 it has more than a billion users almost one-third population of the internet And the total number of monthly active users is around 1 9 billion And today 5 billion videos are watched every day HISTORY OF DIGITAL MARKETING 15In the year 2006 twitter was launched The total number of active monthly users on Twitter is 326 million In the year 2006 split-testing was in marketing HISTORY OF DIGITAL MARKETING 16 i In the year 2007 launch social media advertising on Facebook business pages ii In the year 2007 Tumblr was launched It is a social networking and a micro-blogging site You can share photos videos links audio etc And in today time total users of Tumblr is more than 600 million HISTORY OF DIGITAL MARKETING 17 i In the year 2008 Spotify was launched It is a live music streaming service that allows the user to access millions of songs podcasts etc ii In the year google launches instant for real-time search engine results HISTORY OF DIGITAL MARKETING 18 i In the year 2010 WhatsApp was launched And today in 2019 it has 900 million users ii In the year 2010 google buzz was launched It was social networking microblogging and messaging tool You could share photos videos links status and comments iii In the year 2010 Instagram was launched It is owned by Facebook The total number of active monthly users is around 1 billion The total number of photos shared till date on Instagram is 50 million HISTORY OF DIGITAL MARKETING 19 i In the year 2011 google was launched There are more than 2 2 billion profiles 74 percent of users are male Average users spend 12 minutes on google plus ii google panda update came into existence iii And in this year google buzz was shut down iv In the same year Snapchat was introduced and today It has more than 188 million active users every day It has 300 million-plus monthly active users The number of snaps photos and videos created every-day is 3 billion Average time spent by a user is 30 minutes 70 percent of Snapchat users are female 45 percent of users are aged between 18 to 24HISTORY OF DIGITAL MARKETING 20In the year 2012 social media has risen up to 64 percent HISTORY OF DIGITAL MARKETING 21In the year 2013 yahoo acquired Tumblr yahoo spent 1 billion to acquire Tumblr HISTORY OF DIGITAL MARKETING 22In the year 2014 facebook acquired WhatsApp Whatsapp was sold at 16 billion dollars 4 billion in cash and 12 billion in Facebook shares HISTORY OF DIGITAL MARKETING 23 i In the year 2017 AMPs accelerated mobile pages are the trend in digital marketing Accelerated mobile pages is a lightweight page which enhances the experience of mobile users AMP is good for a low bounce rate It speeds up the load time ii In the year 2017 and 2018 facebook Instagram Snapchat Twitter and Reddit are most commonly used social media networks WEB 2 0These are those websites that allow the user to interact with each other Just take the example of social networking sites like Facebook Youtube Tumblr etc You can share information pictures videos links chat with your friends or even tag them CONCLUSIONI hope I was comprehensive enough about the history of digital marketing and I hope you loved And if you loved our article share with your friends and family Spread knowledge If you have any doubts just do not hesitate just mention in the comment box with your Gmail id and give you the solution Meaning of video marketing- Module 3 Meaning of video marketing nbsp The meaning of video marketing is very simple it means using videos to promote your brand products or services Video marketing gives a quick overview without over-powering them with text CONTINUE READING Initiation of blogging-Module 4 Blogging and its meaning It is very important to know blogging and its meaning and how to use blogging for your business or as a career A blog is an up-to-date webpage displaying information in reverse chronological order with the most recent post at the top For example- shoutmeoutloud shopify blog guidingtech etc Blogging is the art of writing articles on a specific topic on the website published on the world wide web CONTINUE READING Blogging tips for beginnersBLOGGING TIPS FOR BEGINNERSSo for today our topic is blogging tips for beginners where many bloggers do mistake CONTINUE READINGBlogging tips and tricksBLOGGING TIPS AND TRICKSSo today we will discuss blogging tips and tricks I hope this article helps you in starting your own blogging journey CONTINUE READING

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