Ever wondered what it takes to make a good career in SEO?
If not it’s fine.. Learn which are the most required SEO skills that will make you more successful than others.
Despite being all around for so many years, SEO is still not taught in colleges.
Why?? I still wonder..
I have had many people since the last few years coming from different backgrounds like programmers, entrepreneurs, freshers etc who are willing to enter into the SEO industry.
Do you know why?
SEO single handedly contributes 53% of traffic to Google.
SEO is forever!
Table of Contents
Here Are The Top Required SEO Skills:
I totally believe in being creative.
Making high quality graphics, engaging with users on different social media platforms are few examples of how you can become creative.
It is not a one day process, it requires more thinking, practice and most importantly failure.
Also, you can try different combinations of heading tags, change in formatting style etc if you have your own blog, not on your clients website. 😉
Working as an SEO professional is not as easy as you think.
If you are working as an SEO professional or thinking about changing your job and entering into the SEO industry, then you need good command over speaking and writing skills.
Now writing content is one different thing, but writing good understanding emails to the clients is also very important.
Conducting team meetings/discussions and convincing the client to the right thing is one required skill.
You have to be confident when you are explaining complex SEO terms to the clients and make them understand so that they can make decisions easily.
Technical skills are also very handy in SEO.
To become a all in one SEO professional a good grab on keyword research tools such as SEMrush/Ahref, good knowledge on
Google tools like Google Analytics and Google Search Console are really necessary.
Other than this fixing technical problems like xml sitemaps, robots.txt, crawling issues, canonical URLs, core web vital, meta tags, heading tags etc. is a must.
Hack: Daily try to solve one new kind of technical error, this will boost your skills and confidence.
Technical skills and analytical skills are interrelated.
The data we got from keyword research and google tools has to be analyzed, without this skill the data is useless.
As a SEO professional, I spend quite a time understanding what the statistics are trying to say.
When we extract data, we have to come to a conclusion about what we are getting from it and which actions are to be performed.
This requires practice and patience.
The data we got from keyword research and google tools has to be analyzed, without this skill the data is useless.
What I have learned in my career is that making relationships with other professionals is really important.
I have joined my seminars, online lectures, conferences etc to learn something and it has been very impactful when I look back.
Hang out with professionals and have a few drinks, you will end up learning something new from your discussion.
A place full of SEO professionals is like a book written on SEO.
Try to answer other’s problems and get answers for your own.
Reminder: When you go to a conference/seminar don’t take your girlfriend/boyfriend, it’s a place to learn new SEO theories and practices.
One of the most required skills is research.
Well, if you already are a SEO working professional and I don’t have to explain this to you.
For SEO aspirants/newbies, I would work as much as you can keyword research process, planning on the implementation part of the chosen keywords, observing how the keywords are performing on the search engine, get a strong hold on find new domains for off page practices etc all these comes under research.
One of the essential skills is being up to date.
A good SEO professional reads each and every SEO related and algorithm related update.
This will help you to be aware of what are new algorithm changes and how it can impact your site.
So, if he/she knows what is happening around then you will know the difference between the old algorithm and the new ones.
Hack: Make it a standard practice to read updates, if you are entering into this industry.
Don’t look for motivation, you are the motivation!
One of the key skills which I have maintained in myself is motivation.
How?
By trying new things for example: how to rank for snippet features in google, how to rank with few backlinks etc..
So, you should always be in a motivated mood in whatever job you are, not just in SEO.
Motivation to learn.
Motivation to make mistakes.
Motivation to accept failures.
Motivation to do things out of the box.
Always be motivated.
In order to learn faster read how to begin a blog article.
Thoughts: SEO Skills
Honestly, I have mentioned the most important seo skills which I believe is a requirement in the SEO industry.
What I have seen people think doing a job is enough but it is not.
Start a blog to do your experiments, mistakes and you will change in yourself.
Do comment on what you think which skills are important according to you.
