Google recently announced their March 2023 Core Update.
This was the first broad core update of 2023.
This update was started on March 15 and finished on March 28, taking a complete 13 days.
And as we all know these broad core updates can have a significant impact for search rankings, so staying informed is crucial.
Table of Contents
The Official Announcement on March 2023 Core Update
Today we released the March 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) March 15, 2023
The march core update was completed in-time and Google as also updated its ranking release history page.
Quick Facts On Google March 2023 Core Update
- Name: Google March 2023 Broad Core Update
- Date and time of launch: March 15, 2023, around 10:30 ET
- Rollout: Completed at approximately 10:30 AM ET on March 28, 2023
- Targets: It will target all forms of content
- Penalty: It is not a penalty but it promotes good quality webpages
- Global Update: This a global update which means it will affect all languages and regions
- Recovery: If you are hit by this update, then follow Google’s core update advice.
SEO Professionals: What to Do Now
Temporary changes brought out by this core update might be rolled back once it has been fully implemented.
However, pages which are experiencing permanent change may require action.
1. Keep a Close Eye on Your Site’s Metrics
Watch your performance. Are there any changes in the number of DA, PA, visitors, sessions, time spent on the website, keyword placement, etc.?
You should keep a close eye on these figures, especially once the update is finished at the end of March.
2. Conduct a Website or Content Audit
If you see any drops, you might want to do a content audit. Look at which pages are affected the most and by what categories of queries.
Compare with your competitors. For instance, content that is ranked higher than yours for the same search may provide quality firsthand information (as compared to second-hand) information on a subject.
3. Focus on Delivering Quality Content
We all know that Google favors quality content to serve better search results experience to users.
That means if you are publishing user based content then you will always be in a better position that marketers which publish search engine based content.
In Summary
Google’s March 2023 core algorithm update serves as a sharp reminder that website owners and SEO specialists must constantly be on the lookout for strategies to get an advantage over the competition.
You can ensure your site stays in Google’s good books by staying informed, keeping an eye on metrics, concentrating on high-quality content, and optimising technical features.
The goal of these core updates is to improve the user search experience, so always put the requirements of your audience first and work to provide value through your content.
