The Google’s December 2022 Helpful Content Update started on December 5th and took 38 days to get completely rolled out on January 12th.
Note: In the Official update it was said that it would take upto two weeks to get fully rolled out but it took longer than that.
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The Official Announcement:
Google officially confirmed the December 2022 Google Helpful Content System Update is done rolling out on search ranking updates page.
Quick Facts on December 2022 Google Helpful Content Update
Name: Google helpful content update.
Release Date: It began to rollout on December 5th 2022.
Rollout Duration: It will take about two weeks to completely roll out.
Targets: It prioritises content made to serve humans over content intended to score highly in search.
Search Only: Currently, this solely affects Google Search and has no effect on Google Discover or any other Google surfaces.
However, Google might eventually add Discover and other services to this.
Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update.
Global and all languages: This update is no longer just for English-language content, it is now all languages and global.
