On November 17th, around 11 a.m. ET, Google began rolling out the November 2021 Core Update around Thanksgiving
With this upgrade, we witnessed significant changes within 24-48 hours.
There were more tremors due to this broad core update.
So, Finally, Google has announced that the November 2021 core update is finished rolling on November 30th.
Table of Contents
The Official Google November Core Update 2021 Announcement
The November 2021 Core Update rollout is now complete.
— Google Search Central (@googlesearchc) November 30, 2021
The core update took around 13 days to complete and in these days we saw spikes 17th-18th November, then on 24th-25th, then on 1st Dec and some spikes today as well.
Sites that saw their rankings fluctuate for better or worse should not expect any further variations until the next algorithm update.
Previous Updates
Closing Thoughts
This core update was not that much impactful on ranking, but if you got hit hard, then follow Google’s only recommendation for webmasters, like with other broad core updates in recent years, was their 2019 blog post, “What Site Owners Should Know About Core Updates.”
The post goes through how Google assesses content quality and E-A-T, both of which are crucial factors in website performance during core changes.
Read this guide, if you have not yet, and try to find which factors you are violating and correct them.
Also try to improve EAT Score, which can help in times like these.
