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WHAT IS SEARCH ENGINE OPTIMIZATION? Before we get to know what is search engine optimization. Let us know what is search engines, types of search engines and why search engines are significant for business.INTRODUCTION TO SEARCH ENGINE First, you must know what is a search engine and then we will start about what is search engine optimization and how does it work.A search engine is a software that is used to search files from the database of the search engine based on the keyword (search query) by the user and shows accordingly.Now we have understood what is a search engine? Great!This will help you in understanding what is search engine optimization.TYPES OF SEARCH ENGINEGoogleBingYahooDuck Duck GoWHY SEARCH ENGINES ARE SIGNIFICANT FOR BUSINESS?Before we start what is search engine optimization and how does it work, let us know what is its significance for business:36% of searches when they want to purchase28% of searches travel accommodation16% searches for job/other15% of searches for real estate14% of celebrity news13% of searches for videosNow you are a step ahead in learning what is search engine optimization. NICE JOB !!WHAT DOES SEARCH ENGINE DO?Crawling- search engines have software called web crawlers, who do the crawling procedure.Crawling is the first step where it all begins(the collection of data of a website.)Crawling is done by a web crawler or automated "BOT" we call “SPIDER” who goes page after page as fast as possible.So crawling is the process of reading the content of websites.It involves scanning the whole site, its pages, it’s title’s, it’s categories, it’s images, outbound links, inbound links etc.Web crawler also visits the previous past pages to find any changes have happened or not.The frequency of crawler coming to your website depends on how often you update or post content on your website.2. Indexing- Without indexing crawling is of no use. It is the process of organizing and storing the crawled information into the search engine database.If your website has not been indexed then it will not be visible in the search engine page result (SERPs).3. Retrieval- It is the process of showing relevant search results for the query from the database.4. Ranking- The final step is ranking.When the search engine decides which pages to show from the indexed one as results in the Search engine page results(SERPs) and in what order when someone has put a query(keyword).You can say that a higher a website is ranked then search engines do believe it’s content to be the best for the query.The ranking is allotted according to how helpful the web-page is.Ranking has many parameters that need to be focused on areQUALITY of content and QUANTITY of content.DOMAIN AGE can also affect ranking because Google does not consider an old website before completion of 6 months, so any website who has not completed 6 months is new for Google.QUALITY EXTERNAL LINKSNow you are above average people who do not what search engines actually do.SUPERB !!This will clear many doubts which you had previously and help in learning what is search engine optimization and how does it work. Now it's time to learn what is search engine optimization and start doing SEO.WHAT IS SEARCH ENGINE OPTIMIZATION?Search engine optimization is the process of affecting the visibility of a web-page/web-pages in the organic listings on Search engine page results (SERPs) of a search engine like Google, Bing etc.Now learn you have learned what is search engine optimization and now we should learn how does it work or how search engine optimization works.HOW DOES IT WORK (HOW SEARCH ENGINES OPTIMIZATION WORK)In order to learn how does search engine optimization works you should learn what it includes.This will give the whole idea about what is search engine optimization and how does it work.WHAT SEARCH ENGINE OPTIMIZATION INCLUDES:Now we have learned what is search engine optimization and now learn what it includes:What is On page optimization and Off-page optimization?ON-PAGE-OPTIMIZATIONThose techniques that are used to improve search engine rankings by optimizing or bettering the web-pages and getting more traffic from search engines.It is the pillar of SEO.It includesWhat are meta titles and meta descriptions?Meta title- it is the text that is shown in the search engine result pages(SERPs).Meta Description- It is the text that is shown below the meta title which describes the summary of your site or what you are offering or about your articles.It should not be too long2. What are internal and outbound links?Internal links – Internal links are those links which you put in your website but the links are of your own website.For example,www.digiaaj.com is your website and in that website, you have placed your own links www.digiaaj.com/homeOutbound links- Outbound links are those links which you put in your website but the links do not belong to your website.For example, www.digiaaj.com is your website and in that website, you have placed some-others website link like www.amazon.com3. What are site speed and mobile responsive?Site speed- Site speed is very important for Google because it considers one of a parameter in on-page-optimization and helpful SEO.According to kissmetrics, 58% of mobile users want your mobile website to load as fast as possible.Mobile responsive- according to Google mobile geddon update, preferences would be given to those websites who are mobile friendly in the organic listings on search engine result pages(SERPs) and the reason behind is that 57% of Google’s traffic comes from mobile devices. This is the place where if know What is search engine optimization and how does it work will help you.4. What is Optimize your post images and Original and unique content?Optimize your post images- when you add images to your posts and pages, try to maximize use it by optimizing images putting the title and alt text.Alt text is compulsory for the images.Use the targeted keyword in the alt text and title for the featured image of the post.But for the images that you put in your posts, there will be a number of images, so what to do then?The first field is the title is used to give a title to the image. It is like you are giving a file name and being more descriptive and SEO friendly.The title will also appear when the cursor is over the image.The second field is caption is a short area of telling about the Image and it comes beneath the imageThe third field is alt text is a description of the image with a focused keyword.The fourth field is description is a longer description area of telling about the image. You can add your keywords.The image and text must relate to the topic.It is your wish if you want both the alt text and description to be the same.The reason why we use alt text and the title is that when the user is unable to load an image, it will show the text that you wrote in the alt text and describes the image and that is beneficial for SEO purpose.Also helpful for IMAGE SEO.This is very important in what is search engine optimization and how does it work.Original and unique content- one of the most important thing when you are doing blogging or reason why blog posts are not showing in the search engine result pages (SERPs), is how original and unique the content is.Make sure that the content you are posting is not a copy of some other’s because Google algorithm can detect it and if you continue to do that you may be get BANNED.So try to give the original content and get organic listings.You can your plagiarism percentage from www.smallseotools.com Again this is a significant thing to learn for new bloggers that do not try to copy, and if you do a copy then it is clear that you do not have any idea about what is search engine optimization and how does it work.5. What is keyword density?Keyword density- The number of times you can use your targeted keyword is 1 to 2 percent, which means if your article is of 1000 words then your keyword density should be 2 % of 1000.These are some techniques that we use in what is search engine optimization and how does it work.6. What are Long Tail Keywords?Long Tail Keywords are those keywords which have more than three words.Long tail keywords are more specific and users.The conversion rate of a long tail keyword is much better than short phrase keywords.Don't worry if you do not how to find long tail keywords you can use this below tool.This tool is used by 9596 people and they are happily satisfied.OFF-PAGE-OPTIMIZATIONThose techniques that are used beyond on-page-optimization or tactics that we use do not use for on-page-optimization but for off-page are called off-page optimization.These are those techniques that help in improving search engine result pages.These techniques work outside the boundaries of the website.Link building- It is the most common and effective practice of off-page-optimization.It is a very important thing for doing search engine optimization and gives a crystal clear idea about what is search engine optimization.It includes article submission and directory submission.Article directories- When you publish your articles in the high PR article directories you get a backlink from that website. Popular sites are like Go Public, Now Articles etc. this can help you in getting more traffic and some links.Top siteswww.tumblr.comwww.livejournal.comwww.dzone.comwww.storify.comwww.articlecity.comwww.github.comwww.ezinearticles.comwww.evernote.comwww.wattpad.comDirectory submission- Directory Submission is listing your website URL to the web directories or submitting your website URL to website directories and the directories adds your name to the relevant category.If you want to succeed in directory submission then choose those directories that are used in your niche.Answer Question - These types of sites can be very helpful by answering questions related to your niche. You can search for questions on these sites and answer them.Also, submit your link which we will give traffic.Also check the DA (DOMAIN AUTHORITY), PA (PAGE AUTHORITY ) and PR (PAGE RANK).Example sites like yahoo answers, Quora, askville etc.Document sharing- we can create new documents relating to our blog or business and submit in different formats like Ppt or Pdf.Sites like Slideshare.com, Scribd.com which will help you in document sharing.Social bookmarking- Social bookmarking is a good and safe way of doing search engine optimization.The traditional bookmarking was having a restriction that you can only access bookmarks which are saved in your computer only. What if you want to share resources with other people, this is where social bookmarking comes and you can also tag them.Let us know what is bookmarking first, so bookmarking is saving our favorite web-pages in the browser by clicking the star button present in the search bar.Now when we do bookmark on social sites is called social bookmarking.When you submit your website URL on social bookmarking sites or web pages or post articles on these sites is called social bookmarking.Examples- Reddit, Digg, Dribble, Stumbleupon, Pinterest,Inbound.org, Delicious etc.Off-page search engine optimization is more challenging than on page optimization.These are some techniques that we use in what is search engine optimization and how does it work.So this why people fail in ranking because they do not know what is search engine optimization and how does it work and what are factors that are responsible in getting ranking.BENEFITS OF OFF PAGE STRATEGIES Advantages of off page strategiesWhile off page alone cannot help you in getting ranking, it is a combined effort of both ON and OFF page activities. This is the reason why people who are doing should know what is search engine optimization and how does it work is important.Increase in page rank- Page rank is a measuring scale from 0 to 10 of Google.It shows the importance of the website in the eyes of Google.The higher the number the greater is the exposure.Increase in rankings- off-page optimization will help in increasing your SEARCH ENGINE RESULT PAGEs (SERPs). The higher you rank, more users will see your website and this will increase your Click through rate(CTR).So that all about what is search engine optimization and how does it work for ranking of keywords.THAT'S A WRAPI hope I was comprehensive enough about the What is search engine optimization.If you do properly on the page and off page search engine optimization then you will get good ranking on search engine result pages (SERPs).Off-page, activities are important to do it properly.So if you want your website to rank without violating any guidelines then have a clear understanding of what is search engine optimization.Keep in touch with us because we are giving our best to provide you with great and original content. Social media optimization-Module 6Social media fundamentals So we are going to start social media optimization from social media fundamentals. SOCIAL MEDIA FUNDAMENTALS INCLUDE: What is social media? It is an online interaction platform…CONTINUE READING Initiation of Google analytics- Module 5Initiation of google analytics Before knowing, initiation of google analytics let us know what is WEB ANALYTICS? Web analytics is the evaluation , collection, and analysis of data of a…CONTINUE READINGInitiation of blogging-Module 4Blogging and its meaning?It is very important to know blogging and its meaning and how to use blogging for your business or as a career.A blog is an up-to-date webpage…CONTINUE READING

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