Google has released its second core update of 2023, which is designed to improve the quality of search results, following a gap of five months since the previous core update [March 2023 Core Update].
This algorithm update is called August 2023 Core Update.
The rollout may take weeks to completely roll out as no time duration was mentioned in the announcement.
Table of Contents
The Official Announcement on Google August 2023 Core Update
Google announced about this core algorithm update on its Twitter handle.
Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) August 22, 2023
Google has also updated its search updates page.
Every few months, Google makes significant algorithm chanegs to its search engine algorithm known as “core updates.”
These core updates are intended to improve the quality of search results and ensure that users see the most helpful and reliable information.
While Google does not specifically target certain websites or pages with these core updates, some pages may move up or down in the search results as a result of the updates.
Pages that were earlier rewarded may suddenly rank lower, while pages that were previously ranked lower may now appear higher.
This is because the updates change the criteria that Google uses to rank websites, so some pages that were previously ranked highly may now rank lower, and vice versa.
Quick Facts On Google August 2023 Core Update
- Name: Google August 2023 Core Update
- Date and time of launch: August 22, 2023
- Duration: It may take weeks to complete as duration was mentioned in the announcement.
- Targets: It will target all types of websites and pages.
- Penalty: It is not a penalty but it promotes good quality webpages
- Global Update: This a global update which means it will affect all languages and regions
- Recovery: If you are hit by this update, then follow Google’s core update advice.
How To Recover From It
Google provides the following suggestions:
- Analyze the pages on your website that have lost traffic after a Google update and find out what search terms people used to find those pages.
- Compare your content to the information that Google provides on its help pages.
This process will reveal areas where your content is lacking effectively in addressing user queries.
Utilize these insights to give priority to enhancing your content to align with what searchers are looking for.
Google also emphasizes that making changes to your website does not guarantee that your ranking will improve.
Google’s search algorithm is constantly evolving, and what works one day may not work the next.
Wrapping Up
The impacts of this core update are still unknown and will continue to pop up until the rollout is finished.
My advice to all businesses and SEO professionals is to just wait and watch.
