Witness the Power Optimised Social Media Images!
Social media is a powerful tool for growing brand awareness, improving brand sentiment, and building a community of loyal followers.
But with so many different platforms and ever-changing image size guidelines, it can take time to know where to start.
So before you begin posting, remember that all social media platforms have different posting sizes.
Table of Contents
Significance of Proper Image Sizes in Social Media
If you’ve ever created visual content for various social media platforms, you’ve likely encountered instances where the visuals appeared distorted once posted.
The significance of social media post sizes and their impact might only be widely understood by some, but they do play a role.
You may upload what you believe is a perfect graphic, only to discover that it looks great on Instagram but not on Facebook, LinkedIn, or YouTube.
That’s because all Social media platforms’ image sizes have diverse dimensions.
We have experienced it numerous times and realize how difficult it is to get all accurate social media image post sizes in one place.
So, to solve this issue, we have made our comprehensive guide to social media image sizes for 2023 that we have put together for all social networks, including Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.
Let’s start it.
Quick Social Media Post Image Sizes Cheat Sheet
Facebook Image Sizes:
Profile Photo: 196 x 196 px
Cover Photo: 851 x 315 px
Landscape: 1200 x 630 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080 px
Instagram Image Sizes:
Profile Photo: 320 x 320 px
Cover Photo: N/A
Landscape: 1080 x 566 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080 px
LinkedIn Image Sizes:
Profile Photo: 400 x 400 px
Cover Photo: 1128 x 1191 px
Landscape: 1200 x 627 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080 px
Twitter Image Sizes:
Profile Photo: 400 x 400 px
Cover Photo:1500 x 500 px
Landscape: 1600 x 900 px
Portrait: 1080 x 1350 px
Square: 1080 x 1080 px
Pinterest Image Sizes:
Profile Photo: 165 x 165 px
Cover Photo: 800 x 450 px
Board Cover:222 x 150 px
Portrait: 1000 x 1500 px
Square:1000 x 1000 px
Story Pins:1080 x 1920 px
Infographic pins: 1000 x 3000 px
YouTube Image Sizes:
Profile Photo: 800 x 800 px
Banner image: 2048 x 1152 px
Video Size: 1280 x 720 px
Thumbnail photo: 1280 x 720 px
Shorts Size: 1080 x 1920 px
Facebook Image Post Size Guidelines:
Facebook serves as a highly visual platform where effectively optimized images can be used to present your brand and tell authentic stories.
Hence, it becomes crucial to guarantee that your images meet the required standards, from your company’s profile picture to the images you share in your feed and Facebook Stories.
Facebook Profile Photo
Recommended profile photo image size: 196 x 196 pixels.
Tip: Your Facebook profile photo will appear as a circle.
So, make sure your image or text is in the safe zone.
The display size varies based on the device:
On the desktop, it appears at 176 x 176 pixels.
On smartphones, it shows up at 196 x 196 pixels.
On the majority of feature phones, it presents itself at 36 x 36 pixels.
Facebook Cover Photo
Moving on to the cover photo, this is the space where you can truly showcase your brand’s personality.
However, getting the resolution correct is essential; otherwise, your image might appear stretched.
Recommended cover photo image size: 851 x 315 pixels
The display size varies depending on the device:
On the desktop, it appears at 820 x 312 pixels.
On smartphones, it is displayed at 640 x 360 pixels.
Facebook Shared Image
When sharing images on Facebook, it’s important to strike a balance. The image should be sizable enough to capture attention and engage viewers, yet not overly large that it hampers loading times.
Recommended shared image size: 1200 x 630 pixels.
Additionally, you have the option to post in various image orientations:
Square: 1080 x 1080 pixels.
Portrait: 1080 x 1350 pixels.
Facebook Stories
Facebook Stories are vertical images with an aspect ratio of 9:16, just like Instagram Stories.
Focus on placing any text or important information in the center of the image. It will ensure that other elements won’t cover the important information.
Recommended story image size: 1080 x 1920 pixels.
Instagram Image Post Size Guidelines
Instagram is the most visual social media platform, and it is loved by both brands and consumers.
Instagram stands out as a platform dedicated to sharing photos and videos and is known for its visual storytelling capabilities.
Instagram Profile Photo
Like Facebook, your Instagram profile picture will be presented in a circular format, so it’s important to consider what might be cropped out at the edges.
Recommended profile photo image size: 320 x 320 pixels
Instagram Feed Posts
When posting a photo on your Instagram feed, various orientation choices are available.
Here are the recommended image sizes for Instagram:
Portrait: 1080 x 1350 pixels with a 4:5 aspect ratio.
Square: 1080 x 1080 pixels with a 1:1 aspect ratio.
Landscape: 1080 x 566 pixels with a 1.91:1 aspect ratio.
Remember that Instagram supports image aspect ratios ranging from 1.91:1 to 4:5.
You can also create an Instagram Carousel, which can include as many as 10 images.
Instagram Stories
Just because Instagram stories disappear after 24 hours doesn’t mean you shouldn’t put effort into creating great content.
They’re still a great way to connect with your audience..
Recommended story image size: 1080 x 1920 pixels.
Instagram Stories are displayed vertically, so your photos should be 9:16 in aspect ratio.
The maximum file size for Instagram Stories is 4 GB.
Instagram Reels
Reels are displayed in the same format as Instagram Stories, which is vertical with an aspect ratio of 9:16.
Recommended reel image size: 1080 x 1920 pixels.
When your Reels appear on your profile feed, they will be formatted into a 1:1 square image. However, when showcased in the home feed, they will be cropped to a 4:5 portrait image.
Thus, it’s important to position any crucial text or visuals within your video’s central “safe zone” to prevent them from being cropped out.
LinkedIn Image Post Size Guidelines
LinkedIn is the dominant social media platform for professional networking.
LinkedIn is more than just a place for recruiters and job seekers to connect.
It can also be used to promote your business, connect with potential customers, and learn from other professionals.
LinkedIn Post Image Size
Recommended post image size: 1200 x 627 pixels.
LinkedIn Personal Page
Recommended personal page profile photo size: 400 x 400 pixels.
Recommended cover photo size: 1,584 x 396 pixels.
LinkedIn Company Profile Photo
Recommended company profile photo image size: 400 x 400 pixels.
On LinkedIn, your profile photo will be displayed as a square with a 1:1 aspect ratio.
It’s important to note that the maximum file size allowed is 4 MB.
LinkedIn Company Cover Photo
Recommended company cover photo image size: 1128 x 191 pixels.
JPG, GIF, and PNG are the recommended image file formats.
You also have the option to upload images in alternative dimensions on LinkedIn, including:
Square: 1080 x 1080 pixels.
Portrait: 1080 x 1350 pixels.
X (Twitter) Image Post Size Guidelines
While Twitter is known for its short text posts, images are also valuable on this platform.
In fact, tweets containing images consistently receive higher click-through rates, more likes, and more retweets than tweets without images.
Twitter Profile Photo
Remember that your profile photo will be displayed in a circular format, similar to how it appears on several other social media platforms.
Recommended profile photo image size: 400 x 400 pixels.
Twitter Cover Photo
Twitter supports file types such as JPEG, GIF, and PNG.
Recommended cover photo image size: 1500 x 500 pixels.
Twitter In-Stream Images
Recommended in-stream image size: 1600 x 900 pixels.
The recommended size of 1600 x 900 px ensures your picture is fully displayed in the in-feed preview without cropping. However, you also have the flexibility to upload images in other resolutions:
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350 pixels.
Remember that the maximum image size allowed on Twitter is 5 MB.
Twitter supports file formats, including GIF, JPEG, and PNG.
Pinterest Image Post Size Guidelines
Pinterest revolves around visuals and is often labelled as a “visual discovery engine.”
Pinterest Profile Photo
Like the other platforms mentioned earlier, your Pinterest profile photo will be displayed in a circular format.
Hence, it’s important to consider this when selecting an image for your profile.
Recommended profile photo image size: 165 x 165 pixels.
You can opt for a JPG or PNG file type for your profile photo on Pinterest.
Pinterest Cover Photo
Recommended cover photo image size: 800 x 450 pixels.
Pinterest Pin Image
Recommended Pinterest pin image size: 1000 x 1500 pixels for a vertical image.
Pinterest Board Image
Recommended board image size: 222 x 150 pixels.
Pinterest Story Pins
Recommended story pin image size: 1080 x 1920 pixels.
Pinterest Carousel Pins
Recommended carousel pin: 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (square).
The recommended aspect ratios are 1:1 or 2:3.
You have the option to include up to five images in a Carousel Pin.
Pinterest Videos
Pinterest videos can have a maximum duration of 15 minutes.
It’s advised to use the exact recommended dimensions and aspect ratios as mentioned for Carousel Pins above 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (square), with ratio of 1:1 or 2:3.
YouTube Image Post Size Guidelines
Being the foremost video-sharing platform globally, YouTube has evolved into an essential destination for social media enthusiasts.
YouTube Profile Photo
Recommended profile photo image size: 800 x 800 pixels.
The displayed photo size is 98 x 98 pixels.
It’s crucial to center your photo content to prevent any cropping.
YouTube Profile Banner Photo
Recommended image size: 2560 x 1440 pixels, with a 16:9 aspect ratio.
Ensure your text and logos fall within the ‘safe zone’ of 1235 x 338 pixels.
The maximum allowable file size is 6 MB.
YouTube Thumbnail Photo
Recommended image size: 1280 x 720 pixels.
Ensure a minimum width of 640 pixels.
YouTube Video Size
Recommended video size: 1280 x 720 pixels.
Ensure the aspect ratio: 16:9
Why Is It Crucial To Get Social Media Image Sizes Correct?
Achieving the correct social media post sizes is vital for optimal display, enhancing visual appeal, and getting engagement.
Here are some of the reasons why it is important to get social media image sizes right:
1.Ensure images are displayed correctly: To guarantee proper image display, you must follow the correct image size per the platform’s requirements.
If the image is enormous, cropping or distortion might occur.
This can undermine the professionalism of your images and potentially result in reduced engagement.
2.Enhancing your post quality: Enhancing post quality directly results from using appropriate social media image sizes.Correctly sized images gain greater prominence and are more apt to capture people’s interest.
This can result in high engagement levels and increased click-through rates.
3.Enhancing your posts’ visual appeal: Enhancing your posts’ visual appeal is crucial to using the correct image sizes.
Adequately sized images break up the text, creating a more captivating visual experience.
This, in turn, elevates engagement levels and plays a role in enhancing your brand’s overall image.
Wrapping Up on Social Media Post Image Size Guide
Capturing someone’s attention on social media is effectively achieved through captivating visuals.
An additional advantage of these attention-grabbing visuals is their alignment with the optimal social media image sizes.
Now with all the essential insights on recommended sizing for each platform, you can share top-notch content across social media!
I hope this guide will help you figure out everything you are looking for…
