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SOCIAL MEDIA FUNDAMENTALSSo we are going to start social media optimization from social media fundamentals.SOCIAL MEDIA FUNDAMENTALS INCLUDE:WHAT IS SOCIAL MEDIA?It is an online interaction platform (websites or applications) where people(users) create and share content with each other.Content=Videos, Pictures, Links, Thoughts, Reviews, Information etc.Social media optimization (SEO) is similar to search engine optimization (SEO) because the goal is to drive traffic to your website.Some of the most popular social media websites are Facebook, Instagram, Youtube, Twitter, LinkedIn, Tumblr, Reddit, SnapChat, Whatsapp, Pinterest etc.SOCIAL MEDIA FUNDAMENTALS INCLUDE:WHAT ARE TOP SOCIAL MEDIA ACTIVITIES:Likes, share, comments,tweet,retweet,follow,post,reactions.Pictures get 44% more interaction.Video clips get 20% more interaction.Participation(join,follow,discussion) gets 32%.Opinions get 26% engagement.Link to articles gets 26% engagement.Link to other websites gets 21% engagement.Status of update of what people feeling get 19% engagement.Status of update of what and how people do get 26% engagement.People’s recommendations get 25% engagement.Use emoticons to get 33%higher share rate,33% higher comment rate,57% higher like rate.Normal tweets get 35%Tweets with images get 18% more clicksTweets with images get 89% more likesTweets with images get 150% more retweetsLinkedIn posts that include a link get 200% more engagement.LinkedIn posts with a photo get 98% more comment rate.Question posts get 100% engagement rate.SOCIAL MEDIA FUNDAMENTALS INCLUDE:WHY PEOPLE PREFER SOCIAL MEDIA:To stay in touch with friends to know what they are doingTo find entertaining content on social mediaTo share photos or videos with friendsTo share opinionsIt is uncontrolledIt is authenticIt is non-interruptiveIt is transparentSOCIAL MEDIA FUNDAMENTALS INCLUDE:IMPORTANCE OF SOCIAL MEDIA FOR BUSINESSPotential of social media is huge.Offers huge audience.Out of Top 10 sites 4 sites are social sites.Users on an average spent 10 hours on social media per week.81% of small and medium businesses use some social media platforms.According to 63% of online shoppers a video on social media helped them to make their decision.So this was all about the social media fundamentals and now we will learn about the impacts of social media on small and large businesses.IMPACT OF SOCIAL MEDIA ON SMALL BUSINESSESBuild trust in the mind of customers- Social media fundamentals help you in having a positive influence on its audience, if your business is present on different social media platforms it builds the trust factor in the minds of customer and that is very healthy for your businessSocial media is trustworthy- This is true that social media platforms are trustworthy and this fact will help small business to get themselves established in the market and take benefit of this trust-factor for their business.Survival-For a small business, survival is the most important thing, by knowing the social media fundamentals help small business in getting survived in this tough competition.Growth-Success is measured by expansion, by knowing social media fundamentals, there is the growth of small businesses gradually but effectively.Greater Reach- Social media platforms like Facebook, Twitter etc have greater audience using them and this will help you to get great reach(people) It will let you find your potential customers and you can also run ads like brand awareness ads on these platforms to do brand awareness.Use social media fundamentals in a way that support your business and give more reach.For example- if your business needs to have videos to promote than do create animated, live videos, explainer videos etc and promote through different social media platforms.Customer Retention- As a small business owner, customer retention is a big problem, social media builds a relationship with existing customers and help in retaining them.The benefit of retaining customers is that small business owners get more engagements and conversions and help them survive.Also the retaining will do word of mouth marketing for you which is AWESOME.IMPACTS OF SOCIAL MEDIA ON LARGE BUSINESSESBuild Brand Image- A brand image is the feeling of the brand in the customer's mind. A brand image is improved over time through advertisements.More popularity-Social media will give the large scale business more popularity, fame and limelight to get the attention of their customers towards themselves. If you know better social media fundamentals no one can beat you in your industry.Customer satisfaction- Getting a new customer is very hard but when it comes to the existing customer it is quite easy to retain them. With the help of social media, try to connect with customers and grab the opportunity to give solutions to their questions and how you can help them.Do announcements of your offers, important messages and information are via social media platforms like Twitter, Facebook etc.Social media fundamentals would definitely you help in satisfying more of your customers than your competitors.Enhance brand loyalty- With the efforts, you put on social media and by knowing the social media fundamentals you will be able to convert a random follow into a loyal follower. Having a loyal follower will definitely give you engagements and conversions.If you ask a loyal follower about they're the brand they follow, you will only get positive answers from them.This leads to word of mouth marketing.YOU CAN GET LOYAL CUSTOMERS:Be consistentShare valuable contentReply to queries (when they come to you with questions, try to give the solutions and this establish your authority)Personal interaction is very important to reply to them on comments. (do not automate your posts, try to show the human side of your business)Build goodwill- Social media helps in building goodwill of the business, by providing customer satisfaction, gaining more popularity and building brand image. So if you are aware of the social media fundamentals then you have an upper hand than many of the others. Social media impacts the entire business hierarchyHuman resource-Finding new and efficient candidates and evaluating them. social media has made recruiting easier and more successful. Using various sites like indeed.com, naukri.com,monster.comCustomer retention-Online feedback and reviews help business in solving issues and authority.The feedback they gave regardless of how good or bad it was, is imperative(important) to your online success and reputation.Social media has given us a platform to directly interact with our customers and we are getting real feedback from the actual and accurate source and much faster like never before.Businesses should utilize this opportunity to build their brand name and can rely on for many years.Marketing- Sending messages through different social media platforms lets you know about what the customers want from a brand and you(businesses) can try to get in your brand and try to be in there(customers) top of the mind when the decision of purchase comes.Social media will HELP you in your new product launch, getting new leads(Sales), branding of your product, promotion of new and existing products and connecting with new prospects.Top management-The top management can use social media grabbing some new and unique ideas and snatching the opportunity from the hands of the competitor by using it in the first place.The top management can what their competitors are doing, what strategies and tactics they are using.You can be the leader in the market if you have something to give your customers.CONCLUSIONFrom the above explanation about the social media fundamentals, we can conclude that social media have scope for businesses to promote themselves on different social media platforms and use them efficiently to get potential customers out of the social media platform audienceIntroduction of digital marketing- Module 1So with the introduction of digital marketing all the traditional methods has to extinguish.CONTINUE READINGMeaning of Graphic Design- Module 2Graphic design is a simple process of visual communication through the effective use of typography, color, size images, textures etc. CONTINUE READINGMeaning of video marketing- Module 3 The meaning of video marketing is very simple, it means using videos to promote your brand products or services. Video marketing gives a quick overview without... CONTINUE READINGInitiation of blogging-Module 4Blogging and its meaning?It is very important to know blogging and its meaning and how to use blogging for your business or as a career.A blog is an up-to-date webpage…CONTINUE READINGInitiation of Google analytics- Module 5Initiation of google analyticsBefore knowing, initiation of google analytics let us know what is WEB ANALYTICS?Web analytics is the evaluation, collection, and analysis of data of a website. It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website.CONTINUE READING

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