Introduction to Google analytics

INTRODUCTION TO GOOGLE ANALYTICS Before knowing introduction to google analytics let us know what is WEB ANALYTICS Web analytics is the evaluation collection and analysis of data of a website It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website The use of web analytics is to attract new visitors and to existing visitors for goods and services of a website It tells us about the performance of a website The primary objective is to give a better experience of the website to the user visitors So that was the all about the introduction to google analytics in this module 5 Google analytics is a free web analytics service provided by Google is the evaluation collection and analysis of data of a website It can be used to evaluate web traffic or visitors and to improve the effectiveness of the website IMPORTANCE OF WEB GOOGLE ANALYTICS To monitor web traffic visitors Identify errors Make improvements by correcting the errors Finding out proper keywords To find out the behavior patterns HOW TO SETUP GOOGLE ANALYTICS ACCOUNT 1-Search google analytic on search engine 2-Click on the sign-up button 3-Choose your Account name 4-Website URL 5-Select industry type in which you are 6-Select time zone 7-Click get the tracking id 8- Install the unique tracking code on your website THE STRUCTURE OF GOOGLE ANALYTICS Account- It is like our access point to the analytics account A Google account is the most priority thing for opening an analytics account We use the analytics account to gather the information and get a report on the visitors of a property Just keep the default unfiltered view for the property Properties- Within the analytics account we create properties which will help us collect visitor s data Each can hosts more than one properties Each property will represent a unique Website or mobile application nbsp Each unique property has a unique tracking code because of which we collect data of the visitor Views- It is defined unfiltered access point to the reports that are generated through a unique tracking code of the property It is like the gateway to reports of your properties TERMS YOU MUST GET FAMILIAR WITH BEFORE USING GOOGLE ANALYTICS ACCOUNT Users- Those visitors who already have at least one session New users- Those visitors which have their first time on your website Sessions- It is a period of time when the user is active on your website Everything they do on your website is recorded within that visit until the session is expired 30 mintues Number of sessions per user- It is the average number of session per user visitor person Average session duration-It is the average length of the session of your website It is calculated by dividing the total time spent on your website by the total amount of users Pages Session-It is the average number of page views which a visitor sees during a session It is calculated by dividing page views from the session Page views- It is the total number of pages viewed by all the visitors Repeated views of the pages are counted nbsp It is the sum of pages viewed by all the visitors and not by a single visitor It is like when the page is loaded on a browser or reloaded Unique page views-It is the number of new or unique pages a visitor sees on your website at least once Google does not count multiple views of the same page by the same user For example- If someone landed on your homepage and then goes to your contact page and comes back to your homepage In this case the homepage would have 1 unique page of view even though the page was viewed twice Bounce rate- It the single page session of your website when the user does not have interaction and leaves Average time on page-It is the average amount of time a user spends on a page of your website Exit- The percentage of visits of a page that are ended with visitors exiting from there site Conversion-It is the completion of a goal or when a visitor purchases something during the session and becomes our potential customers nbsp nbsp WEBSITE OWNERS NEED ANSWERS FOR THE QUESTIONS 1 From where my visitors come from search or referral 2 How many conversions are there from organic search 3 Which city brings more traffic 4 Which keyword brings more traffic 5 Which is the most viewed page of my website 6 Mobile vs desktop visitors and their behavior 7 Which browser the do visitor use the most TWO REASONS WHY TO DEPEND UPON WEB ANALYTICS nbsp To see what s working and what s not To evaluate results against expectations WHY USE GOOGLE ANALYTICS -it s free -it s easy to use - have 75 of the market share GOOGLE ANALYTICS HAS ESSENTIAL REPORTS 1-Real-time report 2-Audience report 3-Acquisition report 4-behavior report 5-Conversions report So in the next post we will learn about these above-mentioned reports CONCLUSION So with the introduction to google analytics we can easily improve our site s performance and can see traffic sources most visited pages countries in which people are using our website and many more We can easily say that google analytics is very helpful in getting our user data and it s behavior nbsp Introduction of digital marketing- Module 1 So with the introduction of digital marketing all the traditional methods has to extinguish CONTINUE READING Meaning of Graphic Design- Module 2 Graphic design is a simple process of visual communication through the effective use of typography nbsp color size images textures etc CONTINUE READING Meaning of video marketing- Module 3 The meaning of video marketing is very simple it means using videos to promote your brand products or services Video marketing gives a quick overview without CONTINUE READING Initiation of blogging-Module 4 Blogging and its meaning It is very important to know blogging and its meaning and how to use blogging for your business or as a career A blog is an up-to-date webpage CONTINUE READING

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