Hey SEOs, welcome back to our latest article.
Now, without wasting any second, let’s come to the topic of today.

So, if you have landed on this page, I assume you are already working in the SEO industry and looking for a promotion from SEO Executive to Senior SEO Executive Position.

Let’s go through all the important Senior SEO Executive Job Interview Questions that can be asked to you and let’s see their answers as well.

Table of Contents

Important Senior SEO Executive Job Interview Questions

1. What is Googlebot?

Googlebot is a web crawler used by them to collect information from all the webpages to its database.

Now Googlebot has 2 important roles:

(a) Gather information about each webpage it discovered.
(b) To follow new links from explored web pages to index as much content as possible.

2. What is Organic Search and Organic Search Result?

Organic Search refers to search engine’s search results that cannot be affected by paid advertising.

Organic Search Result are the listings that we see on search engines based on user query excluding paid search results.

3. What is a 404 page?

A 404 page is a “error page” or “page not found” webpage.
When 404 pages occurs:

Page url must have been changed but there is no redirection
Page simply got deleted

4. How to Evaluate SEO Results and Performance?

Organic traffic is traffic that comes from the internet.
Ranking of keywords.
Visibility in the SERPs.
Good CTR (Click-Through-Rate)
Low Bounce Rate
The Authority of a Website Over Time
High-Quality Backlinks.

5. What is a Canonical URL and how does it work?

When there are several copies of a page, Canonical URL is a means of informing search engines which specific URL is the original and prime page which you want to be listed in search engines out of the copies.

You select the original version and apply the canonical attribute in this procedure so that the other versions are treated as variants rather than duplicate pages.

In response to this SEO interview question, describe the various ways for resolving canonical issues.

6. What is an HTML Sitemap?

HTML Sitemap is a sitemap for website users.
In simple words, this is a page with links to every page of your website in a properly organized way so that users can understand and navigate the site smoothly.

7. What is an XML Sitemap?

On the other hand, ML Sitemap is for bots/crawlers.
It is a page on your website which lists all of the pages within your website.

It is a fast way to ask search engine bots to index and crawl all pages frequently without any hassle.

8. Explain LSI

LSI full form is Latent Semantic Indexing.
These are those Keywords which are semantically associated with your primary targeted keyword that visitors used in the search engines.

9. What is Google Algorithm?

The Google algorithm is a set of rules, instructions, and codes that assist the search engine in returning appropriate search results for user queries. It is said that there are more than 200 ranking factors that are believed to be used by Google’s algorithm to rank a web page for specific keywords.

10. What is Google Penalty?

A Google penalty is a drop in a website’s search ranking for its targeted keyword as a result of changes to Google’s search algorithms updates or a manual review.

When you breach any Google standards, Google’s algorithms penalize your website automatically.

But if Google executives see a website that is violating the criteria, they will manually punish it. When this happens, you’ll get a notification in your search console.

11. What are rich snippets?

Rich snippets are any organic search result that includes more information in addition to the URL, title, and description.

In addition, rich snippets are a type of structured data that allows websites to provide more information to their visitors while also increasing the number of clicks they receive.

With the help of rich snippets, CTR of the web page can increase the ranking in the long run.

12. What is Cloaking?

Cloaking is a black hat technique in which the user discovers different web page content than the search engine discovers. Cloaking is a technique for fooling search engine algorithms into indexing a whole other keyword-filled webpage while only showing the original page to people.

13. What are Doorway Pages?

According to Wikipedia,
Doorway pages (bridge pages, portal pages, jump pages, gateway pages or entry pages) are web pages that are created for the deliberate manipulation of search engine indexes (spamdexing).

A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.

14. What does EAT mean?

EAT stands for Expertise, Authority and Trustworthiness.

15. What stands for YMYL?

YMYL Stands for Your Money, Your Life.

16. How to decrease the loading time of the website?
We can use the following methods:

Page loading time.
Images that are compressed (without compromising the quality).
Select a hosting solution that is optimized for performance.
CSS and Java code magnification
There are fewer videos that are housed on your own server.
Browser caching should be enabled.

17. What are the common SEO Mistakes to be avoided?

This SEO Interview Question is meant to test your knowledge and attentiveness.
The following are some common errors to avoid:

Not considering website’s freshness and quality into account.
Having a title and description that aren’t unique
Ignoring the intent of the keywords
Keyword stuffing
Buying large number of low-quality backlinks
Using content that isn’t well-written and
Ignoring the mobile traffic experience

18. What is competitor analysis?
Competitive analysis is the practice of discovering your organic competitors and assessing how they perform better, where do the lack and applying the information to build your site better.

It includes On-Page analysis which covers, keywords being used, content quality and pattern, internal linking and navigation and in Off-Page analysis which covers, backlinks, and referring domains are usually included.

19. What is Mobile First Indexing?
In 2018, Google introduced mobile-first indexing, it indexes the URL of your site’s mobile-friendly version.

Google displays the mobile URL to mobile users and the desktop URL to desktop users if your website has different mobile and desktop URLs.
Regardless, the indexed content will be the mobile version.

20. What are social signals?
People’s interactions with your social media accounts, such as likes, dislikes, comments, shares, and views, are known as social signals.

20. What is AMP?
AMP stand for accelerated mobile pages.
According to Google, AMP it is an open source project aimed to assist web publishers in creating mobile-optimized content that runs instantly on all devices.
AMP allows your website pages to load faster but you will have to sacrifice some of the page’s visual aspects.

21. What is Rank-Brain and why does it matter?
Rank-Brain is an artificial intelligence system that is being applied to and combined with Google’s current search engine algorithms in order to improve user query results.
It was rolled out in the year 2015, but not announced until October 26 of that year.

The main purpose of Google to process search results and provide more relevant search results for users.
There is no way to optimize a website for Rank-Brain other than to focus on quality content and less about keywords.

22. What is NAP?
NAP stands for Name, Address, Phone Number.
NAP is an important part of local SEO.
When determining which companies to appear in geo-targeted queries, Google considers NAP data.

Conclusion on Senior SEO Executive Interview Questions and Answers Guide

We hope you our Intermediate Level Senior SEO Executive Job Interview Questions guide is helpful.
This Senior SEO Executive Interview Questions and Answers guide is exactly what you need to prepare for your job interview.

To keep you informed, we will be updating the guide on a regular basis.

Comment what you questions you have been asked when you went for an Senior SEO Executive Interview in the comments box, we will be waiting!