Google releases its new update, called the October 2023 Spam Update.
The update will take a few weeks to roll out.
Google is improving its spam detection systems to provide refined and cleaner search results through better language coverage and various spam types.
The October 2023 Spam Update will fight spam to reduce search results, like cloaking, hacked content, auto-generated content, and scraped content in multiple languages, including Turkish, Vietnamese, Indonesian, Hindi, Chinese, and more.
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Official Announcement on October 2023 Spam Update
Google officially confirmed the october 2023 spam update on its twitter handle as well as on Google Search Status Dashboard.
Today we released the October 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/pooeFs6tEC
— Google Search Central (@googlesearchc) October 5, 2023
Quick Facts on October 2023 Google Spam Update
- Title: Google October 2023 Spam Update
- Release Date: October 4, 2023 at around 12:50 pm ET
- Rollout Duration: It will take a few weeks to fully roll out.
- Global Update: It will impact all languages and regions.
- Targets: It targets spam types like cloaking, hacked, auto-generated, and scraped spam, more so in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.
- Penalty: It penalises spam methods that violate Google’s spam policies.
What Google Considers Spam?
Google outlines the practices that it does not allow, in its spam policies documentation.
Some key things which Google considers spammy or misleading include:
1. Keyword Stuffing: Overloading a webpage with your set of targeted keywords to manipulate search engine rankings.
2. Cloaking: Displaying different content to search engines and users to deceive either party.
3. Hidden Text or Links: Placing text or links that are not visible to users but are intended to manipulate search rankings
4. Doorway Pages: Those low-quality webpages that are created solely for search engines to rank on similar search queries, not for users.
Note: Websites affected by the new spam filters are encouraged to carefully review Google’s policies and ensure that they are in compliance.
In Summary
Google is continuously fighting spam with its changing technologies, which is appreciable.
The October 2023 Spam Update is expected to take a few weeks to fully roll out.
During this period, Google encourages searchers to continue providing feedback through its spam reporting tool.
