Google chose to flip the switch and put out a core upgrade right before the huge Thanksgiving, Black Friday, and Cyber Monday holiday seasons.
The November 2021 Core Update will begin rolling out later today, according to Google.
The upgrade began rolling out about 11 a.m. ET on November 17, 2021, according to Google.
Today, Google is releasing the November 2021 Core Upgrade, a new broad core update. In 2021, Google published its third major update.
The announcement was made: This rollout was announced via the Google Search Central Twitter account, not the Search Liaison account, as it had been for all previous core upgrade releases.
Later today, we are releasing a broad core update, as we do several times per year. It is called the November 2021 Core Update. Our guidance about such updates is here:https://t.co/0LAL28ueDq
— Google Search Central (@googlesearchc) November 17, 2021
I am also surprised the Google Search Central account announced it and not the Search Liaison account.
John Mueller said it fit the Search Central account better:
We thought it better fits to the Search Central account.
— 🧀 John 🧀 (@JohnMu) November 17, 2021
Table of Contents
High level Updates on Google November 2021 Core Update
- The update will take 2 to 3 weeks to get completely rolled out.
- If you lost rankings today, tomorrow or in the next few days, do not consider it a negative impact, unless you are following Google Guidelines
Why should we be concerned?
When Google modifies its search ranking algorithms, your site’s ranking in the search results may improve or deteriorate.
Knowing when Google makes these modifications gives us a reference point for determining whether the change was due to something you did on your website or something Google updated with its ranking algorithm.
Google is expected to release a key ranking upgrade today, so keep a watch on your statistics and rankings over the following few weeks.
