Google’s June 2024 spam update rollout is now completely rolled out.
This update started on June 20th 2024 and took 7 days to fully roll out.
Purpose: To target targets websites that violate their policies.
Result: As the quality of search results improves, search rankings may experience fluctuations.
Note: It’s important to note that this update is not part of the algorithmic component of the site reputation abuse update, which Google has clarified is still yet to be implemented.
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Official Announcement on Google June 2024 Spam Update Completion
Google officially confirmed the completion of Google June 2024 Spam Update on Google Search Status Dashboard.
Google said,
While Google’s automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.
For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.
Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.
In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.
Quick Facts on Google June 2024 Spam Update
Important points to know about this update:
- Title: June 2024 Spam Update
- Release Date: Started on June 20, 2024
- Rollout Duration: Completed on June 27, 2024
- Targets: It will target sites violating some of the Google search spam policies.
- Penalty: It will penalize some of spam techniques that are against Google’s spam policies.
- Global Update: This is a global update impacting all regions and languages.
- Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
- Recover: If you were hit by this update, Google said you should review its spam policies to ensure they are complying with those.
Tracking Tools On June 2024 Spam Update:
The third-party tracking tools:
Key Points To Remember
- This update targets websites that violate Google’s spam policies.
- It is not the same as the predicted algorithmic upgrade for site reputation abuse.
- The rollout took one week to complete.
Google spam updates usually targets the following types of web spam, including:
– Thin or poor-quality content
– Keyword stuffing
This latest spam update follows Google’s previous spam update in March 2024.
According to SEJ analysis, even with the impact of that update, certain AI-generated content did well in search results.
With this June update, it will be expected that Google will improve its spam detection capabilities further.
However, like previous updates, we can see fluctuations in website search rankings.
Warning: People who use a lot of AI-generated content or doing activities that go against Google’s spam policies may have risk of their search visibility drop.
On the other hand, trustworthy websites that follow Google’s guidelines may get advantage from less competition from spammy websites in search results.
Suggestion: It is recommended that SEO experts and website owners check their websites for spammy practices and make sure Google’s Webmaster Guidelines are being followed.
