Google started rolling out another helpful content update on December 5, 2022.
This is the second release of the Google helpful content system update.
The rollout will take up to two weeks to complete.
This December 2022 Google Helpful Content System Update will add new signals to Google’s automated ranking systems to better ensure users get to see original, helpful content written by people, for people, in search results.
Thus, making it easier for Google’s systems to identify new types of low-quality content produced primarily for search engines rather than for humans.
Table of Contents
The Official Announcement
The Dec. 2022 helpful content update was released Dec. 5, starting to become more visible today & will take about two weeks to fully roll out. It improves our classifier & works across content globally in all languages. Our help page explains more: https://t.co/MS7hbcBTsp
— Google Search Central (@googlesearchc) December 6, 2022
More About The Update
The December 2022 helpful content update will improve on the helpful content system Google introduced in August.
The goal of Google’s helpful content update is to promote websites made with users in mind rather than search engines.
It attempts to elevate content that goes above and beyond what is widely available from other publishers and offers distinctive value to the web.
Google said,
The helpful content system aims to better reward content where visitors feel they’ve had a satisfying experience, while content that doesn’t meet a visitor’s expectations won’t perform as well.
Quick Facts on December 2022 Google Helpful Content System Update
Name: Google helpful content update.
Release Date: It began to rollout on December 5th 2022.
Rollout Duration: It will take about two weeks to completely roll out.
Targets: It prioritises content made to serve humans over content intended to score highly in search.
Search Only: Currently, this solely affects Google Search and has no effect on Google Discover or any other Google surfaces.
However, Google might eventually add Discover and other services to this.
Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update.
Global and all languages: This update is no longer just for English-language content, it is now all languages and global.
What Should To Do If Your Site Got Hit?
Google has provided a list of questions that you can ask yourself about your content.
Read our previous blog where we posted last week to get answers on this question.
Conclusion
If you notice any big fluctuations in ranking over the next two weeks you can connect with it to this update.
Don’t start just making changes quickly on your website let the update get rolled out completely.
Till then just wait and watch.
