Google’s Page Experience Update has finished rolling out on September 03,2021.
Google started rolling out the page experience update on June 15th 2021 and informed us that it would be finished by the end of August.
It took a few more days to complete but finally it was done.
Table of Contents
Google Announced Page Experience Update has Rolled Out
Google’s Search Central Twitter account announced that the update has finished rolling out.
The page experience rollout is complete now, including updates to Top Stories mobile carousel. Changes to Google News app have started to rollout as well and will be complete in a week or so.
— Google Search Central (@googlesearchc) September 2, 2021
No huge ranking changes : As this was a slow rollout you should not have seen huge ranking changes in Google Search for this particular release.
Google originally said do not expect drastic changes:
As we have said before, while this update is designed to highlight pages that offer great user experiences, page experience remains one of many factors our systems take into account.
Google’s Page Experience Ranking Signals
Google’s Page Experience ranking signals currently comprise four elements.
- Core Web Vitals
- Mobile-friendly
- HTTPS
- No intrusive interstitials
Why Google's Page Experience Update is Important
Google said:
While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn’t override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.
Related Updates:
History About Google's Page Experience Update
Some history; the Google page experience update was first announced in May 2020, but it was suppose to start rolling out in May 2021 but it was started in mid June.
