Google’s page experience report came earlier this year to provide website owners a quick and easy access to understand how their site performs against the page experience signals.
Today, they have updated the page experience report by removing the Safe Browsing and Ad Experience widgets from the report.
Official Announcement:
We’re updating the Page Experience report in Search Console to be simpler and easier to use!
Read more about the update: https://t.co/0ISwEUfLXW
— Google Search Central (@googlesearchc) August 4, 2021
Table of Contents
Removal of the Safe Browsing:
Google said that Safe Browsing systems are designed to keep users more safe on the internet.
But sometimes, users fall victim to third-party hijacking, which can make Safe Browsing warnings appear.
We recognize these issues and they are not always under the control of site owners, which is why we are shedding light on this matter!
Safe Browsing would not be used as a ranking signal and won’t feature in the Page Experience report.
Google said:
Safe Browsing systems at Google are designed to keep users safe on the internet. Sometimes sites fall victim to third-party hijacking, which can cause Safe Browsing warnings to be surfaced. We recognize that these issues aren’t always within the control of site owners, which is why we’re clarifying that Safe Browsing isn’t used as a ranking signal and won’t feature in the Page Experience report. Any Safe Browsing flags will continue to be surfaced in the Search Console outside of the Page Experience report.
Removing the Ad Experience Widget
Similarly, we are also removing the Ad Experience widget from the page experience report to avoid repeating the same information on two parts of Search Console.
To be crystal clear, the Ad Experience report was never used as a factor in page experience, so this change won’t affect your website’s page experience status.
Google said:
Similarly, we’re removing the Ad Experience widget to avoid surfacing the same information on two parts of Search Console. The Ad Experience report will continue to be available as a standalone tool that you can use to review the status of your site and identify ad experiences that violate the Better Ads Standards. To be clear, the Ad Experience report was never used as a factor for page experience, so this change won’t affect your site’s page experience status.
Additional Improvements Which Google has Done:
Google has made additional changes to the page experience report which includes:
- Added a “No recent data” banner to the Core Web Vitals report and Page Experience report.
- Fixed a bug that caused the report to show “Failing HTTPS” when Core Web Vitals data was missing.
- Rephrased the empty state text in the Page Experience report and Core Web Vitals report.
- Core Web Vitals
- Mobile friendliness
- HTTPS
- No Intrusive Interstitials
Thoughts on Google's Page Experience Report:
From this article, we can take away two solid points:
- Safe browsing widget is no longer a ranking signal.
- Similar to safe browsing, the ad experience report is not a factor for the page experience ranking signal.
You must be thinking, why we should care?
Well, there are two less ranking signals and factors you not need to worry about when you come to the Google Page Experience Report in search console.
I think that’s great! 🙂
Reminder : The page experience ranking update started rolling out on June 15, 2021 and will be done by August 31, 2021.
Do comments what are your thoughts on this update.
