The Page Experience algorithm update is now being rolled out to desktop search results, according to Google.
Google’s Page Experience algorithm update for desktop search results is now rolling out “slowly,” the company said.
The update is expected to finish rolling out by the end of March.
Table of Contents
Official Announcement:
The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf
— Google Search Central (@googlesearchc) February 22, 2022
Advance notice was shared by Google, back in November 2021 when the first Page Experience update rolled out to mobile search results, that it will be also applied to desktop search by February 2022.
There are several key differences between how Page Experience is implemented on mobile and how it is implemented on desktop.
More information on the elements included in the desktop update, as well as what this means for your website, may be found in the following section.
Google Page Experience Update For Desktop Search:
The Page Experience update for desktop search is an extension of Google’s mobile search algorithm, which released in the summer of 2021.
Page Experience for desktop includes the same ranking signals as the mobile update for the most part.
Google said,
This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well. While the mobile-friendliness signal continues to be a part of mobile ranking, it won’t be a factor for desktop. When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.
How This Algorithm Update Will Affect Your Website?
Google will now consider factors that were not previously considered for your website in desktop search results.
If your website performs well on mobile, it’s likely that it will do well on desktop as well.
Because mobile friendliness isn’t a factor in the Page Experience desktop update, your site could gain a ranking increase in desktop search even if it isn’t mobile friendly (as long as other criteria is met).
If your site has separate desktop and mobile URLs, then the desktop signal is based on the URLs that desktop users see.
A new report from Google Search Console analyzes Page Experience criteria on the desktop versions of webpages.
You can use this report to get an idea of how the change will affect your site after it is fully implemented at the end of next month.
The desktop report may be found just beneath the mobile report in Search Console’s Page Experience tab.
Final Thoughts
If you notice any changes in your desktop search rankings between now and the end of March, it may not be directly related to the Page Experience update.
What do you say?
How your website is reacting to this update, do mention in comments..
