Google has officially confirmed on its official search rankings update page that helpful content update began rolling out on August 25 and can take up to two weeks to fully roll out.
It targets websites that have an excessively large volume of unsatisfactory or useless material that is written with search engines in mind first.
Quick Facts on Google Helpful Content Update
Update Name: Google helpful content updateLaunch Date: On August 25, it started to roll out.
Rollout Duration: The full rollout will take around two weeks.Targets: It looks/finds content that was created to rank well in search of help humans/people.
Search Only: This update is currently only impacting Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the future.
Penalty: Google made no mention of a penalty, but the update does feel like one to the sites affected by it.Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update.
Read About The Complete Update On Our Latest Blog!